Posted by Dom-Woodman My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one […]
How to Make Effective, High-Quality Marketing Reports & Dashboards Read More »
You pour your time and energy into yet another piece of content, and then it happens. Again. No shares. No comments. Just crickets. If this scenario sounds familiar, you’re certainly not alone. The fact that 50% of content receives less than eight shares is a stark reminder that the success of our content marketing ultimately boils down
Content Amplification: 9 Tactics to 10x Your Reach Read More »
So your team has set benchmark data and is constantly measuring your website performance…right? If you aren’t — You’re killing me, Smalls! via GIPHY Using metrics to know what’s working on your website and what’s not will allow you to make smart decisions about updates and changes. Go Beyond the basic website performance tools Earlier
The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach
Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says Read More »
A lot of people still think that a blog is just a website where people ramble on about their lives. But it’s so, so much more than that. And while the term “blogging” seems to have fallen out of fashion in recent times, the art of blogging (and all that it means for your career
Your Blog is More Important Than Ever. Here’s Why. Read More »
There is no way around it. If you have a website, your business needs visitors. The more, the merrier. But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whether it be purchasing your product, subscribing to your email
Artificial intelligence (AI) is all around us. It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. It empowers them to excel in their roles by engaging with
5 Ways AI Can Help Sales and Marketing Alignment Read More »
When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money One of the most accurate methods to help you do this is by digging deeply into your store’s
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When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your
How To Avoid Blogging Blarney: 17 Ways To Change Your Blog Read More »
Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.” It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I
Why Content Is Important and Why You Should Invest in It Read More »
