Search Results for: SEO Definition

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Guides & Courses, Online Marketing, SEO BLOG, Social media marketing, Tips / How To /

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, […]

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7 marketing and promotion tactics to get your content discovered

All Things SEO Column, Channel: SEO, Facebook, Facebook: SEO, Google: Marketing, Google: SEO, Google: YouTube & Video, How To: SEO, Link Building: General, SEO BLOG, SEO: Content & Writing, Twitter: Advertising, Twitter: Search /

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often

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11 Common Mistakes We See Digital Marketing Agencies Make

SEO BLOG /

WordStream Advisor: it isn’t just for advertisers. In fact, there’s even a souped-up version built specifically for those who manage multiple accounts for other businesses. It’s called WordStream Advisor for Agencies. It helps agencies of all sizes, from seasoned teams looking to scale their book of business to one-man bands building a PPC offering from

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A guide to running an effective client discovery process

Customer research & analysis, SEO BLOG /

How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be

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Transcript of How to Build Your Team, Plan Your Exit and Create Your Legacy

SEO BLOG, Transcript /

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcastbookers.com Podcasts are really hot, right, but you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it: Much easier than writing a guest blog post,

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Are Yelp ads worth paying for? How to figure it out

Google: Maps & Local, Local Search Column, SEO BLOG, SEO: Local, Yelp /

As someone who works regularly with small businesses, I am frequently asked: “Should I advertise on Yelp”? Since this came up again recently, I thought I would share my insights and experience in hopes my answer helps someone else. Yelps makes it hard The last person asking about Yelp owns a European auto repair garage in

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How to Know If Your Content Marketing Isn’t Working

Content marketing, SEO BLOG /

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They

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