While you can invest in a staggering number of technology options, one of the most powerful tools at your disposal is also often one of the most overlooked. As someone who’s created a successful digital marketing business, in this post, I’m going to tell you about one key element which is all but guaranteed to […]
5 Proven Ways Remarketing Can Improve Your Digital Marketing Efforts Read More »
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it, much easier than writing a guest blog post,
Transcript of Stop Networking and Start Focusing on Relationships That Matter Read More »
According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic! If you are in the digital marketing
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round
How to check your Domain Authority: 4 tools to use Read More »
Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt
Cinderella Makeover Content Marketing: How To Transform Neglected Content Read More »
I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to them that no, blogging isn’t
Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right? According to Chee Lo,
The rise of Answer Engine Optimization: Why voice search matters Read More »
If we ask you, point-blank, what is the most common method of prospecting, you would certainly answer us – and with good reason – that it is the “phoning”, or more precisely one of the components. Of the latter, namely cold calling. As a reminder, this Anglicism simply refers to the issue of outgoing calls
Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s popularity growth from December 2008 through December 2017: And it’s popularity is
3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action Read More »
