SearchCap: Google SEO, Bing Ads incentives & PPC

There’s a reason search ads resonate with users — even when they know they’re ads.

Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?

Google is helping webmasters and SEOs on New Years and other holidays.

Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.

This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.

The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.

For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot […]

Sometimes it is a good idea to keep it simple with your web pages.

Here’s a roundup of the most read paid search columns this year.

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

Here’s a look at the most read columns from our SEO experts that stood above the rest this year.

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.

Should Google take concerns over their search ads blending into their organic listings seriously?

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO.

SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small business websites.

From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.

Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.

This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.

Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment.

With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points.

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year.

Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.

In the next 24 months CMOs should focus on the three ‘A’s of accountability to make impactful changes.

This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs.

Mobile malware, coordinated digital assaults and caller ID spoofing are some of the many reasons to make security a priority in the new year.

By the end of 2019, growing pains will give way to maturity in the ad market.

Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.

Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.

What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019.

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.

Here are three audience management strategies marketers can use to supply new and captivating content.

Webinars, media coverage and video are marketing tactics that can be invaluable for sales.

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

A roundup of the most read columns from our digital marketing experts of the year.

It’s time publishers caught up to marketers on the personalization front. These three strategies can help.

Zucker-Scharff’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and […]

Customers used Alexa to order gifts 3x more than last year and bought ‘millions more Amazon devices’ than they did in 2017.

A wrap up of this year’s social media advertising highlights.

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter.

Ten notable times Facebook said — or, should have said — “We’re sorry” to marketers and advertisers in 2018.

Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.

Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.

The proprietary platform was developed to meet growing client demand for bidding at scale.

Learn how Coca-Cola developed an effective “partnership” with Santa Claus in a series of holiday ads that stretch through the better part of a century.

Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date.