What makes a brand more ‘referable’ than another?
We recently talked to 2000 consumers to see what increases the likelihood of them recommending a brand to friends or family.
Key brand attributes which contribute to brand word-of-mouth are trust, quality and value for money, while bad customer service (65%) or poor returns facility (57%) would be enough to prevent a recommendation.
The infographic below provides more insight into the key drivers behind customer advocacy.
