Marketing Podcast with Jon Acuff
Podcast Transcript
Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Jon Acuff. He is a New York Times bestselling author of numerous books including, Finish: Give Yourself the Gift of Done. He and I discuss why so many people don’t finish what they start and what you can do to change that.
For 18 years Acuff has helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. Most recently he spoke to hundreds of thousands of people at conferences, colleges, companies, and churches. Featured regularly on national media, Acuff has been seen on CNN, Fox News, Good Day LA and several other key outlets. Acuff is also a big proponent of social media with blogs that have been read by 4 million people and more than 275,000 twitter followers.
Questions I ask Jon Acuff:
- Why don’t people finish?
- Why should people cut their goals in half?
- What role does the fear of success play with reaching your goals?
What you’ll learn if you give a listen:
- What role perfectionism plays in not finishing
- What the role of fun plays in finishing
- What happens once you’ve reached your goals
Key takeaways from the episode and more about Jon Acuff:
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