Seer at MozCon 2019
Wil is back for his eighth MozCon and bringing a whole squad with him. If you’ve seen Wil speak you know the power of his presentations, but this year he’ll have you re-thinking every search metric you use to make data-driven decisions. Are you qualifying keywords to target based on their search volume? Think again. With 20 years of search experience, Wil is now questioning his core, his gut; the organ that lead him to grow a successful agency to over 175 people on two coasts. He’s taking a look at how Seer’s strategies need to be filtered through a new lens.
Coming out of his self-proclaimed obsession with Power BI, he’ll show you how Google’s “bad click” business could be generating as much annually as Starbucks or McDonalds. Get ready and arm yourself with your PPC and SEO data to learn how to take your money back at scale. In fact, bring your data and download Power BI to follow along! We’ll be there (that’s us in the blue shirts!), so don’t be shy and come say, “hi”. Come find us if you want to talk about how to use big data to save you time, or we’ll tell you all about the process we use to learn more about our audience. We play nice with others 🙂
The squad, roll call 
Can’t make it? We’ll be live tweeting the event – follow us on Twitter @seerinteractive