Selecting an SEO Company in 2019
SEO is one of the fast-changing concepts in the world of technology. Each year (in the last five years), different concepts have made websites rank well, and 2019 is no different in terms of new concepts. Unlike previous years, some ideas will be more critical for better ranking as opposed to 2018. These changes explain the importance of working with a professional entity in 2019. In addition, unlike in the earlier years, the average cost of SEO in 2019 will also be a defining factor.
How to select a company for SEO services
There are five essential factors to consider when choosing an SEO company to work with in 2019. These factors include the following.
Reporting in the SEO world is one of the most important factors one should consider before starting to work with a company. There are three important reports that a high-end SEO company should offer. First, the company should explain their approach to keyword ranking. Second, the company should also give a detailed report on website traffic, and, thirdly, the company should illustrate their link building in a detailed report.
Experience of a company in this fast-changing niche is important. In the world of website ranking, the more a company is experienced, the better. There are many advantages of working with an experienced company as opposed to working with a new company. First, an experienced company has a better understanding of changes. According to SEO experts, changes are arguably one of the biggest challenges in this niche. Second, an experienced company has professionals that are important in carrying out studies and making informed decisions.
Does a company offer white-hat practices? Although the SEO world is home to unlimited freedoms, working with a company that is keen on ethical practices is important. Therefore, when selecting an SEO company, asking specific questions on their approach and their specific approaches to SEO is an important place to start the journey. If at any given point the potential company fails to explain some operational details, it is advisable to look for alternatives.
Working with an award-winning SEO entity is also an added advantage in the SEO world. Unlike other niches, the SEO world is relatively new and finding a company that has been able to convince industry players of its ability and potential is a plus for a smooth ranking journey.
SEO trends to look for in 2019
Like mentioned above, 2019 will be an interesting year for SEO and the following are some of the trends that will determine websites ranking.
How ‘mobile-friendly’ is your website compared to other similar sites? This factor will be one of the major determiners in rankings and unlike before where mobile unfriendly website ranked better. The main reason for the mobile-friendly trend is that more people in 2019 are accessing sites through their phones. Although it was a non-issue some years ago, good-looking and compatible websites on mobile devices are highly ranked.
Brand strength is also going to be a major factor in 2019 and the stronger the brand, the better the rankings. Although different search engines have used different methods to gauge brand strength, 2019 will favor brands that have a better reputation. The happier the clients, the better the rankings. SEO pundits point out that this trend may go beyond 2019. Apart from working with the best SEO companies, influencers will also play a significant role in better rankings.
How fast is your page speed? The concept of page speed will be one of the most important concepts in 2019. Although in page speed was an important factor in 2018 rankings, there will be more attention on page speed for the coming years. Experts highlight that unnecessarily burdensome pages are a turnoff, especially because the modern Internet user is impatient for bulky website pages. In order to have a better ranking, reviewing website content, especially with the help of professionals, should be encouraged.