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As an integral part of the eCommerce Marketing team, the Paid Media Manager is a digital marketing ninja, leading a team of experts. In this role, you will develop and execute the strategy for 3 key digital marketing channels: Social Media, Display Media, and Affiliates Program. Reporting to the eCommerce Acquisition Lead, this leader will engage with all parts of the eCommerce team as well as our local brands, to build digital campaigns and drive new customer acquisition.
What’s our Dish – About Us
Announced in May 2018, Peapod Digital Labs is an Ahold Delhaize USA company that will serve as the engine that powers U.S. ecommerce and digital strategies. Peapod Digital Labs will accelerate growth in digital and personalization capabilities for the great local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S. portfolio of companies, driving digital and eCommerce innovation, technology and experience to meet the changing needs of customers of Ahold Delhaize USA’s local brands, regardless of when, where and how consumers choose to shop. Peapod continues to be a consumer-facing eCommerce brand, and is part of Peapod Digital Labs, focused on growing Peapod sales to consumers.
Recipe for Success – What’s “in store” for the role
- Manage and implement successful paid digital media campaigns for Display, Affiliates, and Social Media channels, to drive sales, new customers, and traffic to site
- Create and execute cohesive digital campaigns that deliver key brand messaging
- Drive testing, analysis, and optimization on channel performance to identify key opportunities and learnings
- Lead and manage a team of media specialists in Affiliate, Display, and Social Media
- Manage budget allocation
The Essentials In Your Cart – The required ingredients
- Minimum 5-7 years digital marketing experience with at least 2 years of experience managing teams
- Bachelor’s Degree required
- Experience with Google Tag Manager
- Experience in HTML, JavaScript, PHP a plus
- Occasional travel required
Extra Spices – What you should bring to the table
- Ability to work within a fast-paced e-commerce environment
- Effectively communicate to various levels of management
- Ability to work within a team centered environment
Join Us at Our Table – PDL Life
Peapod Digital Labs is forward thinking company with a strong heritage and recognizes who powers our progress – our people! We offer a great variety of benefits and perks to our employees that includes great choice of health care options, including PPO and HSA plans (with company contributions), dental, vision flexible spending accounts, a 401k with strong company match and immediate vesting, generous and flexible paid time off, and great employee discount on your groceries. Oh yeah, and snacks & drinks of course!
Peapod Digital Labs offers a competitive starting salary, with excellent benefits including health, dental, vision, life insurance, 401K with match, paid time off and flexible spending accounts…and a discount on your groceries! You must be authorized to work in the United States to be eligible for consideration for employment. Peapod is an Equal Opportunity Employer M/F/D/V.