Description
Organization Description
The Solar Energy Industries Association (SEIA) is the national trade association of the solar energy industry representing nearly 1,000 companies from around the world. Our mission is to build a strong solar industry to power America. We achieve that aim by supporting pro-solar policy at the federal and state level, developing cutting-edge industry research, and speaking as the voice of the solar industry to press and public.At SEIA, our staff arrives every morning knowing that their work improves our country's energy independence, empowers our member businesses and strengthens our economy through the creation of more than 250,000 U.S. jobs. Combining a strong sense of purpose and a great work environment has resulted in SEIA being selected as one of the “Best Non-Profits” to work for in America.
The Senior Marketing Manager reports to the VP of Business Development. This position supports revenue generation by creating awareness and demand for SEIA’s company membership, event registrations, event sponsorships, and other revenue generating products and services.
The Senior Marketing Manager will also work with the Communications, State Affairs and Federal Affairs teams in order to create effective messaging around recent and ongoing SEIA advocacy work that results in pro-solar policy and the correlation in solar revenue growth as a benefit to SEIA membership.
Responsibilities
Conduct Market Research:
The Senior Marketing Manager is responsible for obtaining market research and business reports that identify current trends in the renewable energy trade association niche and the needs and desires of solar and storage companies. Using this information, the Senior Marketing Manager shall create a target audience, create representative personas, and build campaigns and promotions aimed at this group of potential members. Secondarily, the Senior Marketing Manager will build mini campaigns around SEIA events to attract registration and sponsorship.
As part of the research process, you will also collaborate with the membership sales team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally
Implement Marketing Strategies:
The Sr. Marketing Manager is responsible for the planning and implementing of marketing strategies. This may include creating sub-brand images, reaching out to new target audiences and creating a budget to cover all necessary expenses. You will spearhead the strategic and tactical execution of marketing campaigns with support from the communications team, including design of test/control segmentation, and implementation of tests.
The Sr. Marketing Manager must work closely with SEIA’s membership sales team; enabling them to meet their sales objectives by providing their membership retention and new member sales activities with appropriate tools, materials and presentations
Conduct Performance Analysis:
The Sr. Marketing Manager shall increase SEIA’s number of company members and the revenue generated by company membership dues and associated revenues such as sponsorship by developing marketing plans and programs for each level of membership and for specific events and then directing promotional support.
In follow-up the Sr. Marketing Manager must also analyze the campaigns to determine if they are successful or require modification. You should understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and membership trends in order to translate results into actionable. This role requires follow-up tracking of campaigns, results reporting, analysis, and recommendations
Core Skills
- Knowledgeable on principles, practices and techniques of marketing strategies
- Experience analyzing data
- Proficient computer skills
- Budget and cost analysis experience
- Knowledge of social media platforms
- Project management experience
- Experience running large scope projects with cross-over departments and large teams
- Search Engine Optimization (SEO) certified preferred but not required
- Experience with Salesforce.com or similar CRM, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel
- Strong ability to prioritize multiple tasks, meet deadlines, and be a team player
- Ability to travel required. Must have a can-do attitude and interest in advancing clean energy in the U.S.
Travel Requirement
This position is based in Washington D.C. and requires occasional travel.
Qualifications
• Bachelor’s degree in Marketing, business, or related field
- 5+ years of marketing, consulting or general management experience
Compensation
SEIA compensation is competitive and will commensurate with experience. This position offers a base compensation with the opportunity for incentive compensation based on achieving sales targets.
To Apply
Please submit a cover letter, resume, and salary requirement [email protected] with the subject “Senior Marketing Manager (2019-04).” Submissions that are in the form of a single Word or PDF document facilitate review and are preferred.
Please name all files using the following format: “[name]_[document title, e.g. Resume]_SEIA
No calls please; direct applicants only, no search or placement firms. SEIA is an equal opportunity employer. Learn more about SEIA at www.seia.org. Applications will be accepted through January 14, 2019.