Senior SEO Specialist job, Durbanville

Job description

If you are dynamic, driven and passionate about SEO, then we have the right career move for you. Specialising in hospitality sales, this is a very exciting opportunity.

Job outline

The SEO specialist will be responsible for developing and executing the SEO strategy. This will include on and off-site search engine optimisation plans, analyses, implementation and reporting to maximise the company’s organic search results, expand online digital audience and ultimately help grow online revenue.

Education

• Grade 12/matric
• Three year Bachelor’s Degree/NQF Level 7, preferably in marketing or relevant digital marketing certifications
• Google Analytics Certification will be beneficial

Experience

• At least five years’ experience working within a digital role, with 3 years’ experience as an SEO Specialist
• Experience targeting specific goals, focused metrics and KPIs when developing and executing the SEO strategy
• Experience in analysing websites for improvements, keyword research and SEO copywriting
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting

Skills and knowledge

• Proficiency in the use of Google Analytics, Webmaster and other Analytic tools
• Advanced knowledge of SEO best practices
• Excellent problem solving and analytical skills
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Excellent presentation and interpersonal skills for collaborating with other teams
• Knowledge/experience of the hospitality and tourism industry is an advantage

Key Performance areas

• Implement daily SEO including checking link profiles, reviewing copy, and keyword research
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Promote both off-site and onsite activities and interaction with other websites to build ranking, profile and traffic
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Perform on-going keyword discovery, expansion and optimization
• Liaise with the digital team and provide recommendations for content development in line with SEO goals
• Implement link building campaigns in co-ordination with SEO goals
• Optimize copy and landing pages for search engine marketing
• Keep pace with SEO, social media and digital marketing industry trends and developments and inform other teams on required changes
• Liaise with the sales and marketing teams on content produced for the digital channels
• Maintain regular communication with the digital team and management on project development, timelines and results
• Create and documents digital marketing processes (including SOPs, Templates, FAQs) and communicate with other teams

To apply for the position, please forward a motivational letter, an updated CV with a picture of yourself to

**Please note that only successful candidates will be contacted. Should you not hear from us within 14 days – please consider your application unsuccessful**

To browse all our vacancies, please log on to our website – www.careercustodians.com

Requirements

• Adobe Suite
• Copywriting
• Digital marketing
• Google Analytics
• Search Engine Optimisation (SEO)

Posted on 08 Jul 12:20