Senior SEO Specialist job, Durbanville

Remuneration:	negotiable Basic salary
Location:	Durbanville
Education level:	Degree
Job level:	Mid/Senior
Own transport required:	Yes
Travel requirement:	Occasional
Type:	Permanent
Company:	Career Custodians

Job description

If you are dynamic, driven and passionate about SEO, then we have the right career move for you. Specialising in hospitality sales, this is a very exciting opportunity.

Job outline

The SEO specialist will be responsible for developing and executing the SEO strategy. This will include on and off-site search engine optimisation plans, analyses, implementation and reporting to maximise the company’s organic search results, expand online digital audience and ultimately help grow online revenue.

Education

• Grade 12/matric
• Three year Bachelor’s Degree/NQF Level 7, preferably in marketing or relevant digital marketing certifications
• Google Analytics Certification will be beneficial

Experience

• At least five years’ experience working within a digital role, with 3 years’ experience as an SEO Specialist
• Experience targeting specific goals, focused metrics and KPIs when developing and executing the SEO strategy
• Experience in analysing websites for improvements, keyword research and SEO copywriting
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting

Skills and knowledge

• Proficiency in the use of Google Analytics, Webmaster and other Analytic tools
• Advanced knowledge of SEO best practices
• Excellent problem solving and analytical skills
• Advanced proficiency in MS-Office Suite (Word, Excel, PowerPoint, Outlook, Adobe)
• Excellent presentation and interpersonal skills for collaborating with other teams
• Knowledge/experience of the hospitality and tourism industry is an advantage

Key Performance areas

• Implement daily SEO including checking link profiles, reviewing copy, and keyword research
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Promote both off-site and onsite activities and interaction with other websites to build ranking, profile and traffic
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Perform on-going keyword discovery, expansion and optimization
• Liaise with the digital team and provide recommendations for content development in line with SEO goals
• Implement link building campaigns in co-ordination with SEO goals
• Optimize copy and landing pages for search engine marketing
• Keep pace with SEO, social media and digital marketing industry trends and developments and inform other teams on required changes
• Liaise with the sales and marketing teams on content produced for the digital channels
• Maintain regular communication with the digital team and management on project development, timelines and results
• Create and documents digital marketing processes (including SOPs, Templates, FAQs) and communicate with other teams

To apply for the position, please forward a motivational letter, an updated CV with a picture of yourself to moc.snaidotsucreerac@tnatlusnoc

**Please note that only successful candidates will be contacted. Should you not hear from us within 14 days – please consider your application unsuccessful**

To browse all our vacancies, please log on to our website – www.careercustodians.com

Requirements

• Adobe Suite
• Copywriting
• Digital marketing
• Google Analytics
• Search Engine Optimisation (SEO)

Posted on 08 Jul 12:20