Edelman’s digital integrated marketing and advisory arm has a
global staff spanning 65 offices, built to manage the complexity of modern
marketing and online reputation, using a data-driven approach designed to deliver
real-time business results. The output of our work delivers experiences that
transform culture, reputation and relationships to inspire real-world action
between brands and consumers, not to mention unprecedented revenue growth.
Our Performance Marketing practice is leading the charge, increasing
in size more than 1,000% over the past two years alone. During this time we
have scaled to 75+ dedicated specialists, are managing hundreds of millions of
dollars in client media and have been recognized by entities such as Ad Age,
Search Engine Land, Ad Exchanger and others. Emblematic of our growth and sophistication,
we are now seeking an ambitious, highly-experienced Advertising and Marketing
Technology professional to join our team.
If you are imaginative, entrepreneurial, have deep technology and
client consulting expertise and want to be a part of a rapidly growing, industry-leading
team, we want to hear from you. Geography
preferences: Atlanta, Austin, Chicago, DC, New York, LA, Bay Area, Seattle
The Role
The Senior Vice President of Advertising Technology will lead the advertising and
marketing technology strategic consulting and operations practice for Edelman. The Marketing & Advertising Technology
lead will play a dual role of further advancing Edelman’s advertising
operations while also leading Edelman’s marketing & advertising technology
consulting practice. There is no better opportunity within the industry to both
profoundly impact the trajectory of a key agency practice and multitudinous clients’
businesses, as well as work for an independent agency that’s changing how media
is planned, bought and analyzed.
Marketing &
Advertising Technology Strategic Consulting:
The Senior Vice President will consult with clients and their
c-suites, developing thought leadership and POVs on current and emerging
technology (Google 360, Adobe Analytics, Oracle, Salesforce), assessing their current
technology stacks, crafting strategies on future investment and emerging technology
trends, driving data strategy and the integration of technology platforms while
also building out a team to support. The ad tech and marketing tech lead will
support organic business and participate in new business prospecting and
pitches.
Advertising Operations:
This role will also be an internal consultant with regard to
advertising technology as we sophisticate our infrastructure. This individual will ensure media innovation
and best practice is at the core of all performance marketing engagements, focusing
on digital operations capabilities and the platforms used to plan, deliver and
track client media. Working in partnership with our IT, Operations and Finance
teams, they will play an integral role in terms of building cross-office and
cross-functional collaboration to synchronize our Performance Marketing
capabilities overall, which will require significant project management and
change management skills.
Responsibilities include:
- Consulting
C-Suite and senior level clients on ad tech and marketing tech solutions - Provide thought leadership and participate in
external facing speaking engagements - Manage
client marketing technology efforts, guiding the selection of the right
tools and software to satisfy business objectives, drive conversion
actions and consumer retention - Build,
configure and support system integrations to drive meaningful customer
journeys and customer centric thinking by collaborating with
cross-functional teams - Create end
to end integrated marketing stacks by implementing applications and aligning
marketing technologies with reporting requirements to inform client
business goals and empower media planning, buying and reporting - Build and
maintain a centralized matrix of technology partners, augmenting with any
applicable in-house customizations, to develop a workflow system and
process - Drive,
define and govern best practices for planning, buying and media
measurement across all digital media channels, assisting Performance
Marketing leads in terms of identifying best-in-class ad-serving,
ad-verification, media planning, data & intelligence, search
management, social FMP, DSP and DMP tool sets - Tune
operations delivery to create meaningful, consistent US data sets that
enable the company to leverage scaled data benefits - Protect
clients from fraudulent campaign activity via detection and re-compensation - Evaluate marketing and advertising technology
solutions and tools in the market, as well as direct what should be licensed,
customized, built in-house, etc
Recommended Experience:
- Significant
expertise in ad operations technology and leading ad operations at scale - Experience
with business strategy and operational models, especially for growing paid
media capabilities that are diversifying across channels rapidly scaling - Experience
with major and niche industry platforms across ad serving, ad verification, tag
management and cross-media buy management, specifically; web analytics,
attribution, bid management, personalization, data visualization and marketing
cloud experience highly preferred - Proven track record in senior
management of at-scale digital operations - Strong
thought leadership and ability to succinctly and effectively communicate POVs
around technologies and processes within the digital ad operations space - Entrepreneurial
makeup, adept at operating ‘in space’ while driving organizational
transformation advancing necessary agendas both pragmatically and with urgency - Implementation
experience with Google Analytics 360 products, specifically configuring Google
Tag Manager and leveraging Google advertising and reporting technologies - Experience managing and integrating marketing
technologies, designing
data layers and configuring enterprise systems such as Google Analytics 360 or
Adobe Analytics - Experience
using, installing and customizing web analytics and tag management solutions and
generating technical documentation
· Experience
integrating marketing applications/ad serving platforms with enterprise-level
applications and leading marketing platforms (Adobe, Google, Salesforce, Oracle,
etc) leveraging their analytics, campaign and testing capabilities
· Strong
communication skills (in person, on phone and by email) with the ability to
clearly communicate technical concepts to non-technical audiences
- Experience
working with large branded websites, content management and feed management systems
and eCommerce platforms
· Experience integrating
marketing automation platforms (Marketo, Hubspot, etc) into other marketing
technologies to drive lead score configuration and sales funnel optimization
within Salesforce and other marketing platforms