Across the web right now are 1.7 billion websites, many of which share the same intent. That intent is to find and engage with customers.
Is that your website’s intent too? If you’re reading this, we’re guessing that it is, which means that you’d better be ready to compete.
Companies today spend millions of dollars on marketing to cut through the clutter that’s flooding the internet today. When those companies outspend you, the odds of customers bumping into your products and services drop significantly.
Don’t get discouraged, though. There are some free strategies that you can implement to increase your chances of being found on the web. Most of those strategies relate to boosting your search engine optimization which is why we’re going to share with you 7 SEO best practices 2019 suggestions that we think are worth prioritizing.
1. Reconstruct or Refine Around Mobile
It’s shocking that we still need to talk about this in 2019 but you’d be surprised by just how many businesses are still working with non-mobile websites.
If your site is not optimized for mobile in today’s market, 9 out of 10 times Google isn’t going to rank it on their first page of search results even if everything else about your page is flawless.
Website builders like WordPress offer free mobile optimized templates (although paying for templates is strongly recommended) which makes getting your site mobile-friendly a breeze.
If your website is already built around mobile, head over to Google’s Search Console to ensure that none of your pages have mobile-friendly issues that need to be ironed out.
2. Push Quality Content and Products
A search engine’s sole aim when it comes to deciding which websites they promote and which they don’t is to ensure that they’re sending their customers to the best possible websites.
Is your website the best among your competition? Are you selling quality products and do you have quality web content published on your site that’s enjoyable to read/look at?
If you don’t, make quality your SEO best practices 2019 priority.
Today’s SEO trends are making it harder and harder for bad content to get to the top of search engine results pages.
3. Prioritize Your Popular Pages
There are a lot of diffident things that you can do to refine your SEO strategy. Many of those strategies (getting backlinks for example) is something that needs to be done on a page by page basis.
When you’re deciding which of your web pages to give an SEO boost to, start your efforts by pumping up the pages that you’re already seeing getting the most traction.
You can do this by heading over to Google Analytics to assess where your traffic is gravitating towards.
4. Do Keyword Research
Keywords are still a big part of most expert’s SEO best practices 2019 tips and we suspect that they’ll continue to be a primary driver in 2020 and beyond.
For the uninitiated, keywords are specific phrases that searchers type into engines. By optimizing your website’s pages around exactly what people are typing in online, search engines will prioritize your content over sites that are not targeting online searches verbatim.
You can use a number of keyword research tools that are out there to determine where keyword opportunities exist. Just don’t be overly liberal in the use of keywords in your content as engines might suspect that you’re “keyword stuffing” which could lead to your page being penalized.
5. Repurpose Content
The more places that your brand, website, and content can be found online, the more notice that search engines are going to take of you. To grow your content footprint as quickly as possible, our recommendation is that you repurpose your existing content marketing materials into different mediums.
For example, if you have a robust blog, consider taking your most popular posts and making them into informational videos that you share on YouTube. You can also carry out the same strategy backward if your video library is robust but your written content is lacking.
6. Check Your Metadata
If you don’t know what metadata is, you’d better hope that you’re using a plugin like “Yoast” which automates metadata for you. Metadata is typically non-consumer facing data that’s built into the pages of your website.
Its purpose is to allow search engines to better understand what your content is about so it can be better placed in front of the right consumers.
Key bits of metadata that you need to make sure are getting populated on your various pages include your title tag, alt tags for images and page descriptions.
7. Share Content on Social
As we mentioned when we talked about repurposing content to extend your brand’s footprint, the more places that your content pops up on the web, the more search engines are going to pay attention to you.
Another easy way to pick up valuable impressions and boost your SEO is to take your content and share it across social media.
Doing something as simple as sharing a new blog post on Facebook and Twitter can have a substantial effect on your new content’s online discovery and your website’s search engine rankings as a whole.
Wrapping Up SEO Best Practices 2019
There are a lot of people out there with SEO best practices 2019 suggestions that are more often than not quite good. So you don’t get overwhelmed by ideas though, do yourself a favor and prioritize the 7 tips that we’ve just shared.
Each of them has the power to completely revolutionize your search engine rankings and drive a ton of traffic to your site.
SEO is always evolving so to stay on top of things, read more of the content that we have uploaded right here on our blog!