ABOUT THIS POSITION
Aceable is looking for a Search Engine Optimization (SEO) Director with a proven track record of growing organic traffic. You are a data-driven marketer with a bias towards action. You are highly analytical with a creative approach to problem solving. At Aceable, you will work on multiple sites in multiple verticals – both established sites and brand new ones. As our SEO leader, you will create and execute upon an organic growth strategy. Your team owns all KPIs related to SEO, and focuses on technical SEO, marketing content generation, and link opportunities.
ABOUT ACEABLE
Aceable is a mobile education platform that focuses on creating affordable, engaging and convenient educational content across all devices. Built by former teachers, NASA engineers, and those passionate about education, the Austin-based team is obsessed with helping people with life’s certification challenges. After launching its first mobile app to provide accredited driver’s ed courses, Aceable is now expanding into other verticals for required education. To date, Aceable touts more than 400,000 users and counting, as it continues to expand nationwide.
ABOUT YOUR NEW TEAM
The Aceable marketing team is made of some of the hardest working, smartest people in their fields. We thrive in a fast paced, constantly changing environment where cross channel communication and collaboration is key. We pride ourselves on quickly solving challenges with new and innovative solutions, and we have fun doing it.
***PLEASE SUBMIT A COVER LETTER WITH YOUR APPLICATION***
What you’ll do:
- Provide leadership in all core areas of SEO
- Manage a team of SEO marketers, contractors, and guide our development workflow
- Design, manage and execute SEO initiatives Research, identify and implement new search engine optimization strategies
- Develop and implement link earning and link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code, and that we’re putting our best foot forward with search engines
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Optimize copy and landing pages
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum SERP ranking
- Track, report, and analyze website analytics around SEO initiatives
What you’ll need:
- 7+ years SEO experience
- Experience managing a high performing team
- Solid understanding of marketing, conversion, and balance with SEO needs
- Track record of moving the needle on rankings
- In-depth experience with website analytics tools (Google Analytics, Excel, Moz, etc.)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO
- Excellent written and verbal communication skills
ACEABLE PERKS
- Competitive salary and benefits
- Generous paid time off
- Passionate, high-achieving teammates excited to help you succeed and learn
- Our own space on the top floor of a downtown building
- A team meal every week and access to our fully stocked kitchen
- Transportation stipend
- Education stipend