SEO for beginners • Yoast


Want to know what makes your site rank higher in Google? Understand how Google works? This is your chance to learn it… for free! For the first time ever, we’re launching a completely free course: the SEO for beginners training. In this course, you’ll take your first steps in the world of Search Engine Optimization, also known as SEO. The course will be launched on May 7 and is easy, fun and free! So what’s stopping you?

Learn what to do to make your web traffic grow. Create a My Yoast user account now and we’ll give you access to the course on May 7!

Why take this course?

You want to rank higher

Whatever your expertise is, whether you’re a hairdresser, a consultant or a plumber, you probably have a website. And you want it to rank on top in Google. But what if the competition is outranking you? You can beat them through search engine optimization or SEO. SEO is the art of creating a website that search engines and users like. This can give you a head start on the competition that’s still in the dark about SEO. In the SEO for beginners training, you’ll learn why Google likes certain websites more than others. So you’ll know what to improve on your own website.

It’s easy

As this course is for beginners, it doesn’t matter if you know nothing about SEO or not so much about websites yet! We won’t use too many technical terms. We want everyone with a website to be able to understand what makes one website better than the other.

It’s fun and for free!

And on top of that, it’s free and much fun to do! You’ll get access to over two hours of instructional videos, lots of reading material, and challenging quizzes to train what you’ve learned. 

What will you learn?

In this training, you’ll learn which factors make a website rank high in Google’s search results. It will give you a fundamental understanding of how search engines work. You’ll learn about keywords, why they are important and how to choose them well. Also, you’ll get insight in writing SEO-friendly posts and how structuring your site well can improve your rankings.

Why is this course free?

At Yoast we believe in fair changes in the search results for everyone. We think SEO isn’t something only the big companies should be able to do. Small businesses or non-profit organizations, or great ideas in general should get a platform and should be easy to find on the internet as well. That’s why our Yoast SEO plugin is for free, you get a free eBook when you sign up for our newsletter and next week we’ll even add a free course to the list!

How do you get access?

As of May 7 you’ll be able to enroll in this course. It’s completely free. If you don’t want to miss it you can already create a My Yoast account. The course will be automatically added to your account on May 7. We’ll send you an email when it’s available!



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