Guns.com
is one of the largest daily online firearms publications. We cover product and
industry news, Second Amendment issues, gun and gear reviews, politics, and
entertainment, as well as produce a wide range of original articles, videos and
editorials, all with a focus on fair journalism, quality content and, above all
else, accuracy and authority.
With
over 2 million visitors a month in-site, and over 1 million followers signed on
through Facebook, Twitter and other social networks, Guns.com has built a
dedicated audience with sustained traffic performances that continue to grow.
Google’s Search Rankings for the domain is currently the #3 spot of page 1 for
the search term ‘guns’. Our approach is to explore the topic of guns through
the widest lens possible, to deliver these findings as accurately as possible,
and to host the opinions and perspectives of all gun owners. Guns.com has
become a reputable and trusted brand within the industry.
——
Job Description
Location: Richmond, VA
This is an on-site full-time position
only. Any applications for remote
workers, freelancers, contractors, or agencies will not be considered.
Guns Dot com is looking for
an experienced SEO Manager – a subject-matter-expert with complete
understanding of Search Engine Optimization science including, but not limited
to: trends, changes, applications, implementations, strategies, achievements,
and realizations. This role requires a
seasoned strategist who will be internally responsible for the ownership of an
overall blueprint that will dictate the architecture and approach to drive
ecommerce growth.
A successful candidate for
this role will be a proven expert in their field with a strong ability to
provide leadership and guidance for internal and external contributors,
teammates, and executives. This role
will have a direct relationship with both the Marketing and Technology
teams. A strong technical background,
understanding, and mindset is required.
Must be highly motivated, independent, focused yet flexible, and possess
strong analytical thinking skills.
Key Management Areas of
Responsibility
Monitoring
· Perform detailed data monitoring and effectively
interpret, analyze, and report ongoing SEO efforts
· Review technical SEO issues and implement changes to
improve site architecture and page content, including continuous bug/break
monitoring (servers, bots, 301’s, catalogue, affiliate, site setup structure,
etc.)
· Develop, implement, monitor and control healthy
external incoming link profile and link building strategies
· Research, analyze, and gain full understanding of the
competitive landscape in the industry through reverse engineering to provide
insight to competition site structures, funnels, link profiles, and overall
performance with the goal to enhance the company’s standing
· Responsible for onsite and offsite optimization and
monitoring for tracking performance of SEO changes
Architecture
· 100% correct site setup (speed, mobile, meta, site
maps, etc.)
· 100% correct site organization (categories, URLs,
funnels, navigation, etc.)
· 100% correct use and signals of external plugins (GA,
Search Consul, Yoast, etc.)
· Optimize copy and landing pages for search engine
marketing and make those changes in different platforms
· Work with development team to ensure SEO best practices
are properly implemented on newly developed code
Production
· Ownership of topics, keyword, products. Perform ongoing keyword discovery, expansion
and optimization
· Successfully lead proactive strategy campaigns, paid
or otherwise
· Work with editorial and marketing teams to drive SEO
in content creation and content programming and uncover additional
opportunities
· Manage outside SEO agency with regards to
prioritization of recommendations, sharing of data, cost and time management,
and strategy development.
· Act as centralized contact of all ecommerce, marketing
and editorial content to ensure best practice and adherence to specific
direction-rules-strategy of the Guns Dot Com SEO blueprint
· Ownership of YouTube channel and its performance
· Collaboration with Technology team on development of
internal search functionality
· Communication to team and leadership on project
development, times and results
· Retroactive cleanup of old site such as removing or
replacing bad links, tags, categories, descriptions, writings etc.
Professional Skills and
Qualifications
· BA/BS in Marketing, Business, or related field
· 5+ years professional experience in SEO/SEM with
expert understanding of ecommerce
· Experience in building inbound organic search traffic
and improving SERPs
· An up-to-date, working knowledge of current, past, and
projected trends in the SEO industry
· High-level proficiency in Microsoft Excel
· Experience with website analyses and various
analytical and reporting tools
· Background in creating reports showing web analytics data
and site evaluations
· Technical knowledge and experience working with
HTML/CSS and website administration
· Experience managing and analyzing large data sets and
performing retroactive cleanup of site as related to SEO and search
· Proven success in link building and viral strategies
· Proven performance in the development of editorial
content and social media strategies as related to SEO
· Understanding and ability to execute research into the
competitive landscape of an ecommerce industry
· Outstanding ability to think creatively,
strategically, and identify and resolve problems
· Attention to detail and the ability to effectively
multi-task in a fast-paced environment
· Excellent analytical, project management and time
management skills
· Strong organizational and leadership skills
Reports to: Chief Marketing Officer
Location: Richmond, VA – onsite only, no remote
Compensation: TBD based on experience, benefits included