SEO Manager – New York – MarTech Advisor


Job Description

 

 

Summary:

  • Rodale is seeking a Search Engine Optimization Manager to join its Audience Engagement team to drive the search strategy for the company’s portfolio of world-class health and wellness sites, including Men’s Health, Women’s Health and Runner’s World.
  • This person will be responsible for optimizing one of the network’s largest content distribution channels, identifying tactical opportunities to grow search traffic, … Read more

 

 

Summary:

  • Rodale is seeking a Search Engine Optimization Manager to join its Audience Engagement team to drive the search strategy for the company’s portfolio of world-class health and wellness sites, including Men’s Health, Women’s Health and Runner’s World.
  • This person will be responsible for optimizing one of the network’s largest content distribution channels, identifying tactical opportunities to grow search traffic, continually monitoring and optimizing search-related efforts, and driving improvements in process, technology, and workflows with the goal of improving the visibility of and traffic to Rodale editorial and commerce sites via search.

 

 

Responsibilities:

  • Work closely with branded content creators to maximize the search traffic potential for all content
  • Educate and provide regular feedback to editorial teams on headlines, image tags, meta, title tags, and URL structure
  • Provide recommendations to editorial teams related to keyword and content trends, and report on the performance of specific pieces of content
  • Develop strategies to optimize news stories in the fast-paced, “viral” digital media environment
  • Provide SEO feedback during development of new products and site features
  • Collaborate with product and IT teams on new products and about changes to existing site structures and content offerings with the goal of maximizing search traffic
  • Analysis and implementation of best practices for on-site SEO including site maps and architecture, and the identifying and resolving of 404s, duplicate content, and missing meta, via industry tools and services
  • Document SEO guidelines and provide internal training to editorial and product teams to implement the latest SEO techniques
  • Provide ongoing reports to digital and marketing team members related to search traffic and keyword performance, ROI, website traffic levels and customer acquisition
  • Find new opportunities to maximize SERP for strategic topics/keywords
  • Develop link strategies and/or direct marketing relationships with off-network sites

 

 

Qualification:

  • 3+ years of SEO/SEM experience
  • Strong knowledge of Google Analytics and Webmaster tools, and experience with the BrightEdge platform
  • Experience collaborating across cross-functional teams including editorial, analytics, product and development
  • Demonstrated success improving search visibility, rankings, and traffic for a digital property or properties
  • Analytical and problem-solving abilities
  • Good communication skills
  • A passion for remaining up-to-date on changes and emerging technologies/practices in the search world

Read less

Job Type:

Full-time

Job Category:

Web and Mobile Analytics,
SEO,
Search & Social Ads

Location:

New York, New York,
United States

Experience Required:

2 to 5 years

Posted On:

10th Aug, 2017

Apply Before:

29th Sep, 2017

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