In 2020, we can only expect the competition for the attention of Internet viewers to become even more intense. More and more businesses are popping up every day, all in order to reach the top of the search results.
Add to this the fact that search engines, especially Google, will continue to make changes to their algorithms next year. SEOs need to be on their toes to stay on top of the latest SEO trends. Here are some of the changes, which include further video, voice and mobile enhancements as well as more content bonuses and potential openings for non-Google search engines.
Content is king and video is content king
It has been said time and time again that content is king. To be more specific, with the growing popularity of the video, there is no doubt that it is the type of content sitting on the throne.
Research has shown that video content is often more likely to appear on page 1 of SERPs than a simple, written web site. Experts also predict that by 2022, videos will account for 82% of total web traffic.
If you want to switch to videowave, then start embedding more of them into your website. Optimize it and add a copy to the webpage so that Google can understand what your video is, allowing it to properly index your video.
Voice search will get bigger
In 2019, about 40% of adults use voice search at least once a day. By 2020, the total number of searches is projected to reach almost 50%.
With about half of all searches being phased out in 2020, SEO will be a big challenge. Since voice searches are different from print, SEOs need to find suitable voice search chords and the best way to do this is to be more experienced in thinking and speaking the language of their online audience.
Longer, high quality content
If the articles on your web pages have 2,000 or more words, your content is likely to become more visible than the fewer words. It is also reasonable to assume that the higher the word count, the longer users will stay on a web page that reads it. With increased stay time, Google’s chances of rewarding this page with more organic traffic will also be better. With this, we can expect sites to deliver huge articles in 2020.
The length, however, is not enough for Google to understand. The content should also be useful, appropriate to the questions asked by users and answer the users’ questions as fully as possible.
Don’t neglect Google Non Search Engines
No one will question Google’s dominance in the search engine game. It has been the best search engine available for years, and will probably remain at the top for many more years.
This, however, does not mean that other search engines will not make their own waves. In fact, other search engines are already starting to grow. In 2020, more people will use other search engines such as Bing, YouTube, Amazon and DuckDuckGo, which, incidentally, is growing in popularity due to its high level of privacy.
So, if you are an SEO professional and want to influence other search engine platforms then optimize your sites for them as well.
The dominance of mobile search will continue
Consider this: In 2019, 80% of internet users used a mobile device to browse the Internet. About 40% of online transactions are also made via mobile phones. And with Google continually striving to improve its mobile search experience by applying the first mobile indexing, there is no doubt that mobile search is now the king of the SEO landscape and will remain so in 2020.
In other words, it is absolutely essential for any SEO out there to be mobile optimized. Failure to do so means that achieving your SEO goals will be an upward climb. By the way, voice search optimization means you are also optimizing for mobile, so it pays to make a small effort to that end.
These are just some of the SEO trends for 2020 that you need to know. If you already know them, double your efforts as you follow these trends and improve your chances of generating more targeted traffic from search engines.
The SEO 2020 Trends article you need to know from Shawn Byrne first appeared on Street Fight.