What follows are the most popular articles that we published in September 2018, recognizing that articles published earlier in the month are more likely to make the list than later ones.
22 Free Web Design Tools from Summer 2018
Add value to your website by utilizing free resources from the design and development community. Here is a list of new web tools and design elements from summer 2018. There are designer and developer apps, icon sets, fonts, and more. All of these are free. Read Article…
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5 Content Marketing Ideas for October 2018
Content marketing requires a steady flow of topics. For this October, consider covering Halloween, Breast Cancer Awareness Month, vegetarianism, Oktoberfest, and what’s streaming on Netflix, Amazon Prime, and Hulu. Read Article…
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4 Checkout Elements That Reduce Cart Abandonment
When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. The typical shopper isn’t so focused on the technical process of capturing and storing information. Read Article…
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Use Google Analytics to Fine-tune Your Value Proposition
Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article… Read Article…
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Product Descriptions: 17 Fresh Writing Angles
Recently I visited a friend who had a collection of catalogs that I don’t shop from. The best of these offered a wealth of clues about how to spice up bland product blurbs, differentiate similar items, and make even the most mundane products more enticing. Read Article…
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4 Predictions for 2018 Holiday Shopping Season
The Christmas shopping season will be here before you know it. Shoppers begin making holiday purchases as soon as October. Those earlier purchases could help drive online sales to a new record in 2018. Read Article…
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SEO: 2 Ways to Collect Competitive Ranking Data
Your organic search competitors may not be the sites you think. What matters is who Google and Bing and other search engines think your competition is. They determine which sites rank for individual keywords based on criteria that have little to do with your business model. Read Article…
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Google Ads Expands Headlines, Descriptions, Characters
For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. Then Google gave us two headlines of 30 characters each and a description line of 80 characters. It was like Christmas with all that new real estate. Read Article…
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14 Inbound Marketing Blogs to Follow
Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media. Here is a list of some of my favorite inbound marketing blogs… Read Article…
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8 Successful Ecommerce Startups Founded by Females
Despite the fact that startups with all female founders receive only 2 percent of total venture capital investments, tenacious women are still achieving success in ecommerce. Many of them worked for other ecommerce companies or investment firms before going out on their own. Read Article…