Shoppables are evolving at a pace that would make Darwin’s head spin.
Last month, for instance, Snapchat announced it was launching a new Shoppable AR [Augmented Reality] Lens that can offer a “Buy Now” button on top of a branded Lens.
Pinterest’s Shop the Look recently expanded to offer more than 100,000 shoppable products for the home from The Home Depot. When you see a lighting fixture in the visual platform for instance, you tap a white circle on the image to see similar fixtures for sale. And Google’s Shopping Actions are helping to compress the checkout process.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.