Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in the United States.
Some 71% of respondents say they plan use social media content to acquire new customers in 2018. Three-quarters of respondents plan to include Facebook as part of their social media strategy next year.
Only 28% of small business owners are not planning to increase their digital marketing budgets in 2018.
Check out the infographic for more insights from the survey:
About the research: The report was based on data from a survey conducted in October 2017 among 1,000 small business owners in the United States.
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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji