It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018.
1. Automate, automate, automate.
Almost 50% of small business owners spend less than 2 hours a week on marketing. On top of that, cost is the top reason U.S. small and medium businesses don’t use marketing automation. MailChimp offers various automation tools that allow you to send the right message to the right people at the right time. Oh, and did we mention that they’re free? Start saving time today.
2. Landing pages are your friend.
And we have the numbers to prove it. Our landing pages not only give your audience a clear call to action and an easy space to make purchases, they’ve helped our customers increase their list growth rates an average of 36%. Give them a shot.
3. Make your phone work for you.
In 2014, global mobile e-commerce revenues amounted to $184 billion U.S., and they’re projected to reach $669 billion in 2018. Our mobile app makes it easy to resend to non-openers and keep tabs on revenue from marketing efforts, meaning that a few thumb swipes can lead to extra money in your bank.
4. The kids are all right.
Just when you thought you had the different tiers of millennials figured out, in comes Generation Z (those born between 1996 and 2010). And believe it or not, 60% of Gen Z consumers say email is the most preferred and personal way brands can target them. Share your story via email templates, a tool that lends itself to customizing that relationship.
5. Don’t be sad: Remarket!
Do-overs aren’t confined to cul-de-sac touch football games. Small businesses also need a second chance at making a business connection. Our Google remarketing ads give you the power to recapture the attention of people who leave your website. If 97% of first-time visitors to e-commerce websites leave without making a purchase, then making use of this tool will help put those conversion odds back in your favor.
6. Don’t shy away from social media.
Last year, 80% of Instagrammers followed a business, and 500,000,000+ Instagram accounts worldwide are active every day. Whether it’s the holiday season or not, incorporating Instagram and Facebook ad campaigns into your marketing regimen can only help.
7. Do you speak emoji?
If not, it won’t hurt to at least try. According to Business Insider, Unicode—the folks tasked with choosing new emojis across all platforms—approved 157 new ones for 2018. That means there are now almost 3,000 possibilities when it comes to communicating with customers with more than just words and numbers. Nothing quite says “make it personal” like a few hearts, a fist bump, or a smiley face, especially in a subject line.
8. Less is more.
Does the perfect email template exist? Well, what we do know is that when it comes to the relationship between click rate and the ratio of text to images in campaigns, keeping the amount of copy per image lower leads to success. In fact, 95% of our high-performing accounts typically sent campaigns with 200 words or less per image.