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Too many small business are afraid of advertising online.
Many business owners see advertising as a bill to pay every month instead of an investment” into the growth of their company. Every small- to medium-sized business would like new customers. Online advertising is a great way to draw those new customers in.
When someone is ready to buy a product or service, one of the first places they look is in a Google search — either on their computer or smartphone. If your business doesn’t show in the results, you are losing customers and money.
There are some free ways to get found online. You can claim your business on “Google Places,” set up a business Facebook page, tweet your business and go to online directories — such as YP.com, Superpages.com — and claim a listing. Facebook and Twitter are the new “word of mouth.” Ask all of your friends to like your Facebook business page and retweet your company info.
To drive better online results, a small business can run a search engine marketing campaign (pay per click) and/or SEO (search engine optimization.) Both cost money, however, a business has to understand the return on investment (ROI.) For example, if a florists runs a search engine marketing campaign at $700 per month and gets one wedding per month at $2,000 per wedding, that’s a $15,600 profit for the year (not including the word-of-mouth customers the florist would receive at each wedding.)
For any small business, it is important that they are found when a potential customer is searching online because, if you are not found, then you can’t be chosen.
There are millions of searches for products and services every day. These searches are done by people who have money to spend and are willing to spend their money with one of the businesses that shows up on search engines like Google. By not spending advertising dollars online, your company is actually losing money.
For more advice, contact Ron Pousson at 410-845-4609 to schedule an appointment with an online advertising professional.
Ron Pousson is director of sales for DelmarvaNow.com, The Daily Times and USA TODAY — DELMARVA products.
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