Whether you are planning to launch a clothing line or any other fashion item, it is Instagram platform that you should focus on to grow your followers, customer base and business. Now, you may ask, why is it that you should use Instagram instead of Facebook or any other social media channel?
This is because gaining followers and customers for a fashion site is all about capturing the attention of the users with your products and there is no better platform than Instagram for that matter. The different reasons for which you should use Instagram also include:
- It will help you to showcase your products in the best way through the high-quality photos that will attract the attention of the followers for Instagram
- It comes with several different useful tools and innovative features that will help you to reach out to more people easily and more comprehensively.
However, to make the best use of the platform, you will first need to know and define your target audience for your specific product.
Defining your target market will involve breaking it into different segments based on the type of customers. This is important because if you do not have a target market, you will not be able to builda brand awareness on Instagram.
Stay away from generic approach
You will need to think differently from your competitors and steer clear from producing generic content for posting on this platform. This will enable you to stay ahead of your competitors. In order to do so, you will need to follow a few specific steps such as:
- Posting videos along with the pictures of your product. Typically, video contentswill generate a lot of engagement. When you shoot a video make sure that it is a short clip telling about the product and its usage instructions. You will create even a better impact if you use models on these videos to post on Instagram to make your brand more authentic to create a stronger connection with the audience.
- Running giveaway contests is also another popular and common way on Instagram to gain more followers and ensure higher return on investment. You will also get a lot of brand exposure. Make sure that the contest is fun and interesting and is related to your product and the story. As a prize to the winners you can give away the products directly, a coupon or a gift cardthat the winners can use on your online store.
Also, use behind the scenes updates and show the human side of your company. This will also enhance the chances of engaging your audience even more. It will also make your brand more authentic. For this you can use photos of the process of designing your apparel and people engaged in the manufacturing process, or that of the packaging process or the stock.
Know the Instagram demographics
When you design your marketing strategy, you will need to know every aspect and factor of your demographic. Knowing who exactly are on Instagram is essential for this matter because demographics vary and you will need to deliver them with what they want from your exactly.
According to study reports it is found that the largest percentage of Instagram users are the young audience. Moreover, the research report divides this audience according to the age group and percentage which looks like:
- 6% only between the age group of 13 to 17
- 64% falling in the age group of 18 to 34 years
- 25% only between 35 and 54 years and
- A mere 5% of adults over65 years.
This categorization will help you to target the right audience making the best of the opportunities the social networks provide.
Post across all available networks
If you want to gain maximum traffic to your fashion site then you should not only focus on Instagram but across all other available channels in the social media landscape. All you need to do is design the best content for your Instagram account that will work equally well and drive traffic to your site.
- Make sure that you take the best snapshot
- Use the most relevant hashtag
- Include a clever and catchy caption.
This will ensure a high ROI from almost all social channels in addition to an enhanced Instagram presence.
However, you should keep a few things in your mind when you use different social media platforms apart from following the best practices, that varies with each of the platforms. For example:
- Instagram is heavily dependent on hashtags
- Facebook relies on a different type of description for the images posted and more.
Though it may seem like a time-consuming effort, there are different tools that will enable you to store and select the best pictures, videos and text depending on the type of network you want to use. These tools will help you to find the best photos quickly, edit them according to your needs as well as that of the specific platform you want to use and post it directly.
Why Instagram for fashion is so successful
The most significant reason that Instagram is so successful a platform for the fashion brands is that through the photos and videos, it looks ‘cool’ to promote any fashion product, clothing line or whatever.
The power of Instagram not only sets the desired trend but also drive more traffic to the site enhancing the chances of conversion and boosting sales. According to the 2018 fashion report of Lyst, the global fashion search platform it is found that more than 80 million shoppers from more than 120 countries use Instagram to look for a fashion product before they make a buying decision.
This alone makes a lot of sense to use this photo and video sharing app by the fashion brands over other social channels. In short, Instagram is the best platform that will by nature suit the primary needs of the fashion brands: community and visual dimensions. This is because this platform will establish a feeling of belonging to a specific group of common individuals or stars.
Author Bio – Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.