Snapchat look to attract more advertisers with their new ad platform ‘Advanced Mode’
Snapchat have announced an update very similar to Facebooks Power Editor, ‘Advanced Mode’. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram.
Whats new?
According to Snapchat advertisers will now be able to do the following:
- Create a list of you favorite Snapchat audiences by saving them and using them in future campaigns
- Use spreadsheets to edit and design campaigns in bulk
- A new place to upload videos, images and other assets to use in your campaigns
- Automate and quickly create hundreds of ad creatives and targeting variants
- Order metrics and data easier with reports and spreadsheets
- Automate campaign naming
These Advanced Mode tools could help Snapchat get more advertisers on board and hopefully help grow its declining audience. I’m sure this won’t the end of the on going battle of copycat with Facebook and Snapchat. But it is a step in the right direction for Snapchat, copying one of the biggest social media players and hopefully generating more venue for them.
What does this mean for marketers?
Hopefully, this will improve marketers experience when setting up advertisements. Which should lead to more effective and targeted campaigns. The introduction of performance metrics that can be grouped should help marketers order they data easily and export this data to inform their next campaign.
To access this feature click Advanced inside Ad Manager where you can start using a range of free new features designed to make building, managing, and scaling your campaigns easier.
What do you think of Snapchats ‘Advanced Mode’? Do you think it will make a difference when setting up ads? Let us know by commenting below or tweeting us.