Video marketing is the number one strategy among both small and large businesses today. Why is this? One big reason is that business and eCommerce owners are starting to realize that they must get on the “video bandwagon” if they want to keep the attention of their brand.
It was recently discovered that up to 80% of all internet traffic will be video within the next three years. Additionally, industry stats and case studies show that a video is 50 times more likely to appear on the front page of Google in an average search inquiry. Imagine that: 50 times!
The following projections are also in place for online video by 2021.
- Video will represent 80% of all Internet traffic by 2021
- There will be nearly 1.9 billion Internet video users by 2021
- They’ll be watching 3 trillion minutes of video per month by 2021
How can a business afford not to invest in video?
The good news is that making videos has become amazingly inexpensive to do. Through the creation of platforms that specialize in creating original videos for businesses, any eCommerce owner can tap into this leads and sales magnet!
The Information War
The popular UK group, “The Police” wrote and performed a song in the 1980s called, “Too Much Information.” Never has this been truer than today. We are overloaded with big data, and we work to filter through the important information while discarding the rest.
Studies now reveal that the average person researches a product by watching videos more than ever before they purchase. Why? They want to make sure they know what the product does as well as how to use it long before it ever arrives at their home or office.
Simpleshow points out the follow reasons and stats on why video needs to be in your content creation and marketing budget.
- Within 3 years 90% of all internet traffic will be video
- 60% of on-line videos are watched on YouTube/Google; 28% on Facebook
- A video is 50 times more likely than any other web property to appear on the front page of Google for a search query
- 32% of people who watch on-line videos do it because they actively want to find out about a product or service before purchasing
- 8% of people who watch a video to find out about a service/product will then always click on the brand website
- 10 minutes is the average amount of time people spend watching on-line videos in a single session
- 82% of tablet owners watch an on-line video on their device at least three times a week; 78% of iPhone owners do the same
- 56% of people who are on-line watch videos every day
- 51% of all on-line video consumption happens between 18:00 and 21:00
This is good for business owners, as well because it should cut down on the amount of returns and customer service that you will have to deal with as a result of dissatisfied customers. This saves you both time and money and helps you keep your business moving forward.
Video is no longer thought of as an ‘afterthought’ or something that is an excellent add-on to your current marketing plan. Instead, it is becoming a focus of most marketing campaigns today among eCommerce owners. That’s because they realize that video is what the average user is after and that it increases buyer confidence when you produce a video illustrating your process or product.
Video marketing also results in a higher ROI (return on investment) for your business because you are not losing money to sales that didn’t come through or from product returns. If you want to make a serious profit, you have to be able to keep returns and unhappy customers to a minimum. By educating people on the front end, you will have a better chance of convincing your audience about the quality of your brand and products even before they purchase from you.
What to Include In Your Video
What you decide to include in your marketing videos is up to you. This depends on what you want to focus on that will help you draw more leads and customers to your brand. For some, this is an explainer video that explains in a step-by-step process on how to use a product you are marketing.
For others, it is a corporate video that outlines all of the things your brand stands for. This should include your brand logo and philosophy, not just your product line.
Many successful brands like Coca-Cola, Zapp, and others have successfully improved their branding by focusing on the ethics of their company, rather than only their products or services.
Do some serious planning and brainstorming before diving into the creation of your video so that you can define your goals and focus on the specific message you want to convey. Decide what you want to focus on and stick to that theme throughout your video. it will make a big difference with your buyers.
Keep it Simple
The old adage, “Keep it simple” is important and a good policy to follow when it comes to branding through video. Unique video types such as whiteboard video allows you to draw simple objects and write simple text that will get directly to the message without all of the fuss.
Statistics on Product Purchasing and Video Views
Some studies have shown that around 65% of people who watch a video about a product or service will click on the link provided within the video immediately following the video. Even though the maximum attention span of the average video viewer is around 10 minutes, many of these same people will wait to see the “call-to-action” that will produce the action you need them to take at the end of your video.
Don’t forget mobile users
Statistica.com indicates that there will be over 4.78 billion mobile users by the year 2020. This is a consistent growth pattern that has continued for many years. It is expected that this trend will continue into the near future.
Mobile users are defining the video market and the future seems to indicate that most mobile users will be searching for video more than any other media in the near future. The rise of AI and automation will also contribute to this trend.
Integrating video into your social media marketing plan
On average, people spend three times the amount of time watching Facebook “live” videos than videos that are not “live.” This means that you should not only focus on using more video in your social media marketing plan, but you should also dedicate some time to creating live video feeds.
People are captivated by a “live” video window. If they are one of your followers, they will get a notification each time you go “live.” Famous celebrities like Daymond John often host “live” videos that focus on some aspect of running a business. He interacts with his audience in real time, and gives a “shout out” to many of his viewers.
This kind of personal interaction goes a long way toward capturing the attention of your audience and involving them in the conversation. It is also an opportunity to allow your followers to participate with your process and offer suggestions on what they would like to see you do with your brand.
Whiteboard Animation Pulls the End User In
Just like viewers love to see live videos on social media, they also like seeing whiteboard animations because they emulate the “live” experience. Creating a whiteboard video takes a relatively short period compared to the time it would take to hire a crew, actors, and camera people if you were filming a video the traditional way.
Whiteboard animation gives you a white easel that you can draw and write on to design it in any way you see fit. It combines creativity and practicality and leads your customers to take action.
That alone is enough reason to try it.
Social Media and Online Video – Where We Are Headed
For the longest time, everyone was saying that the future is mobile. That is no surprise, but with this drastic move to mobile usage, video content is now more in demand than ever before.
When trying to compete in the most competitive niche markets and industries today, be sure to implement each of the effective content creation and marketing strategies listed above.
