Social Media Platforms Overview


The Social Media Platforms Overview guide has been updated for 2018 to reflect this rapidly changing area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. The report provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

Econsultancy would like to thank the following interviewees who contributed to this report:

  • Kerry Taylor – EVP, MTV International & Chief Marketing Officer, Viacom UK at Viacom
  • Mark Frankel – Social Media Editor, BBC News
  • Will McInnes – Chief Marketing Officer, Brandwatch
  • Stephen Waddington – Chief Engagement Officer, Ketchum
  • Georgina Forster – Managing Director, Mirum, San Diego
  • Helen Wood – Planning Director, H&K Strategies
  • Sophie Mindell and Micaela Maciel – Content & Publishing Strategists, H&K Strategies
  • Alison Traboulsi – Social Media Editor, Direct Line Group
  • Matt Owen – Founder, Atomise Marketing
  • Rafi Nizam, VP Creative, NBC Universal International
  • Jeff Semones, Managing Partner, Head of Social Media, MediaCom



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