The Social Media Strategy Best Practice Guide aims to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy.
It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.
Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide.
For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview and the Paid Social Media Advertising report.
Econsultancy wish to extend sincere thanks to the following respected professionals who have contributed to the report:
- Richard Bagnall – CEO, PRIME Research UK & SVP PRIME Research Europe
- Alison Traboulsi – Social Media Editor, Direct Line Group
- Kerry Taylor – EVP, MTV International. Chief Marketing Officer, Viacom UK at Viacom
- Guy Stephens – Social Customer Care Consultant, IBM
- Stephen Waddington – Partner and Chief Engagement Officer, Ketchum
- Ros Lawler – Digital Director, Tate
- Mark Frankel – Social Media Editor, BBC News
- Helen Wood – Planning Director, H&K Strategies
- Sophie Mindell– Content & Publishing Strategist, H&K Strategies
- Matt Owen – Founder, Atomise Marketing
- Alison Spray – Director of Data and Insights, H&K Strategies (AMEC Board Member)
- Jeff Semones – Managing Partner, Head of Social Media, MediaCom