The reason I love Staples comes from when I was younger. I used to run a greeting card business and I’d go to Staples, buy card stock, and print my designs in their Copy Center. They made my business cards. They made my little sign I needed for the one store crazy enough to let me put my cards in it. It was just easier with Staples.
(Yes, I know. Easy Button. I have one!)
Print Marketing is a Magic Trick in this Digital World
When Ken and Glen and Midori and I represented Ecamm Live at Social Media Marketing World, we had two big banner type graphics, another waist-high one, plus mountains of postcards with the software’s features on it, and then some stickers. Other booths had maybe one sign, and nothing for a prospective buyer to take with them, and so they either had to sell on the spot, or lose the opportunity.
I love print for that reason. I love business cards (well done ones). I love postcards. Because you get the chance to make a second impression.
When I got back from my last live event, I emptied my bag and looked through the various cards I received. They prompted me to do some follow up and earned me some potential new business. No matter how much I love blogging and podcasting and email marketing, you can’t beat the experience of being able to send someone on their way with a physical component to jog their memory when they’re in that moment when they want to consider purchasing what you sell.
Staples Makes This Better
Staples has same day service so you can get your stuff in a hurry. This helps if, like me, you change your mind about something last minute. They also offer branding and design help, if you need something just a little more artsy than you’d normally make yourself.
That’s what I think is cool about Staples, though. You can buy supplies anywhere, but Staples has built their business to serve yours in as many ways as you can think up. I love that if you wanted them to cook up a logo and a design and make some fliers and cards and the like, you’d be covered.
Definitely worth checking out.
And a Sweepstakes!
Staples also paid the way of one lucky winner to earn some free consulting time with me OR Rob Hatch (my business partner at Owner Media Group). If you’re interested, simply go here and fill out the itty bitty form. We’ll draw a person at random and you’ll be on your way to even more business success.
And if either Rob or I end up making you even smarter? Well, you’ll have to thank Staples for that.
The previous post was sponsored. Obviously, the thoughts and opinions expressed within are mine. No company could buy my opinion. Well, maybe they could, but they’d have to pay a gazillionty-seven dollars.
