Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling topics that social media managers everywhere come across regularly, from measuring ROI to social strategies for nonprofits.
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Wednesday, August 2: Get More out of Monitoring
Monitoring brand mentions on social is an important aspect of any social media manager’s job. Beyond mentions, what else should you be keeping an eye on? Learn how to get the most out of what you’re monitoring in this week’s chat.
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Wednesday, August 9: How to Deal With Internet Trolls
Social media is an open environment, where even beloved brands are vulnerable to internet trolls. As a social media manager, it’s best to have a plan in place for times when your company is being trolled online. We’ll chat about best practices and tips for handling your trolls.
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Wednesday, August 16: How to Measure Social ROI
The ROI of social media has been heavily debated for years. The metrics that matter to one brand can differ from what matters to another. In this week’s #SproutChat, Sprout All Star, Jasmin Bollman of Rebel.com joins us to discuss the ins and outs of social media ROI.
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Wednesday, August 23: Content Creation on the Go
One of the most important and versatile tools a social media manager can have is a smartphone. From on the go monitoring to content creation, it’s a must-have tool that only keeps advancing. Sprout All Star Elite and Digital Content Specialist at Bell’s Brewery, Fritz Klug, joins us to talk about how you can get the most out of your mobile phone and creating content on the go.
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Wednesday, August 30: Social Media for Social Good
Many nonprofits are strapped for resources and don’t often have the extra cash to invest in larger campaign budgets. As a way to combat this, many nonprofits turn to social media to find their audience and raise awareness for their causes. This week, Sprout All Star, Veronica Brown, of the Chicago Public Library Foundation, will share insights on creating a social strategy that highlights the social good your organization is doing.
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