With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.
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9/5 – Creating Engaging Case Studies with Eric Wendt, Sales Content Strategist
Let’s kick off the month of September by going back to the basics! Sprout Social’s very own Sales Content Strategist, Eric Wendt, will be joining us for an educational #SproutChat that will outline best practices for creating engaging and effective case studies. This chat is a good fit for anyone who needs help harnessing and using customer testimonials to connect with their audience. We’re going to touch on everything from securing interviews and writing tips to different ways to promote that content that are authentic and encourage conversation.
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9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist
Do you ever feel like a brand just “gets” you? That’s when you know they are doing it right. As social has matured as a channel, so has the ways brands can connect with their customers. In this #SproutChat, our Customer Marketing Strategist, Ciara Klein, will cover everything from best ways to reach and welcome new customers to creating personalized experiences that make customers feel deeply connected to the brands they love and trust. Bring your best examples of true connections between a brand and their customers. We’re talking surprise and delight on a whole other level.
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9/19 – Social Media & the Evolution of Transparency with Kaitlyn Corvino, Public Relations Strategist
Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. Social amplifies transparency, which can create challenges for brands but offers even bigger rewards. Forty percent of people who say brand transparency is more important than ever before attribute it to social media. To figure out how to navigate this new world we invited Sprout’s own Public Relations Strategist, Kaitlyn Corvino, to talk about authentic ways to be transparent on social and when it counts the most. We’ll cover off on topics such as crisis communications, ways to recover from a social faux-pas, and even what role a CEO has when it comes to being transparent on social. You won’t want to miss this one!
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9/26 – How to Elevate Connection with Paid Social with Shelby Cunningham, Digital Marketing Strategist
Paid social is often considered a data-driven venture too technical to really fold into your organic efforts neatly. But here at Sprout, we see paid very differently: Every ad is an opportunity to connect. Between ad comment moderation, paid promotion and paid reporting, the opportunities to drive authentic connections alongside your organic social strategy is endless. Join us for a thought provoking #SproutChat where we’ll talk with our Digital Marketing Strategist, Shelby Cunningham, about ways to inspire, cultivate, and analyze real connection in a paid setting.
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