Wicca is the fastest growing religion in the United States. A 2001 survey found that 134,000 people practiced it. That was a 1,675% increase from just a decade earlier. In the 17 years since that survey was taken, the number of people practicing Wicca has increased to between 1 million and 1.5 million people.
A growing number of bloggers are starting to recognize the benefits of writing content for Wicca practitioners. The market is growing rapidly, yet there still isn’t a ton of competition.
What does it take to create a profitable blog on Wicca? Here are some examples to study.
Spells of Magic is one of the largest Wicca websites on the Internet. This site is ranking for 16,500 keywords on SEMRush, including a few very competitive keywords such as “spells” and “love spells.”
There are a number of reasons that Spells of Magic is ranking so well. One of the biggest reasons is that it has an excellent user generated content strategy. Users can freely submit their own spells. As a result, Spells of Magic has over 24,000 pages of indexed content on Google, which helps them earn a lot of traffic.
Free Witchcraft Spells is another website that has a growing directory of spells. The author of the site claims to have been practicing Wicca for nearly 20 years, so they have created very informative content.
There are several reasons that this website has been so successful. One of the biggest reasons is that the layout of the site is so well organized. The website has a left sidebar with three separate menus. One menu has links to 17 different categories of spells, such as love spells, money spells and black magic spells. The other has links to several categories for people looking for general information to get started.
The site also has a very well thought out SEO strategy. It has numerous internal links, which is an important element that even many experienced bloggers overlook. This is one of the reasons that the site is ranking for hundreds of competitive keywords, such as “spell book,” “magic spell book” and “love spells that work.” The site is actually ranking for more keywords than it has pages of content.
Aprende Gran Magia is a Wicca site that was originally created for Spanish-speaking Wicca practitioners. It has since grown into a multilingual website. The site was founded just three months ago, but is already making rapid progress. It has almost 500 pages of indexed content. It also has a strong presence on Pinterest, because it has many captivating images that engage with users. This site is living proof of the benefits of creating lots of long-form content and using a consistent social media strategy to rapidly grow traffic.
Black Witch Coven is a website dedicated specifically to learning the art of black magic. The site is not about teaching people to be evil, but it does focus mostly on some darker aspects of magic like teaching people how to curse their enemies and other types of revenge spells. However, there are also some posts on love spells and other types of harmless magic too. Additionally, you can learn about some other interesting aspects of the craft, which are not covered in other sites. There are a lot of articles on different gods, goddesses and demons that black magic users follow.
There are a few reasons that this website has been successful. One is that it takes a more specific focus. By focusing specifically on black magic, it is able to capture a more loyal audience than sites that have more generic types of content. It also has some interesting historical posts that you won’t find on other blogs.
The layout of the site is also a major selling point. This site uses an interesting WordPress theme with very engaging aesthetics.
How do you create a successful Wicca blog?
Creating a blog in the Wicca niche can be very profitable. However, it is going to also require a bit more thought. Wicca is a very different concept to most people. Since many readers have little to no exposure on the topic, you are going to need to provide very detailed explanations for them. Your content needs to be written from an elementary perspective and have very clear guidelines.
You are also going to need to decide what type of content you want to focus on. The majority of the most successful blogs in this niche have a fairly general theme, so they are able to rank for a number of high traffic keywords. Some of them cover magic in all of its aspects, while others focus on holistic or black magic. However, you can take a much narrower focus if you’d like. You could create a blog specifically on love spells or money spells. You won’t be able to get as much traffic, but you might have an easier time ranking on Google and generating revenue more quickly.
How do you monetize a Wicca blog?
You are also going to need to decide how to monetize your site. The great thing about this niche is that it is easy to create multiple streams of revenue. You can start off by monetizing it with AdSense, but you can also try promoting affiliate products from ClickBank and ShareaSale. There are a lot of individual merchants offering affiliate programs as well. As your site grows, you can consider selling your own products as well, such as your own ebooks.
There is a lot of room to grow in this niche, but it will take some time to generate traffic and work out the right strategy.