As the current Founder and chief strategist at Cogwheel Marketing, Stephanie hopes to use her experience in both hospitality and digital marketing to further the organization’s goals with a holistic approach to digital marketing. Various aspects of strategy include website management, search engine optimization, Google Ads, social media, PR, blogging and various paid advertising. This aligns with the specialties of Cogwheel Marketing and services that she offers to hotels to help expand their online presence.
In addition, the value of the network and internal contacts within Cayuga is reciprocal. Stephanie is able to advise individual consultants with their exposure while also assisting their client base with strategy as well. “Cayuga is comprised of an exceptional group of hospitality professionals and I’m excited to not only continue to get to know my fellow members better but also aid in the advancement of the organization,” says Stephanie Smith of Cogwheel Marketing.
Stephanie Sparks Smith joins as the 6th partner of Cayuga Hospitality Consultants along with approximately 50 other individual consultants with unique specialties within hospitality. Other partners include Katie Moulton, Chuck Kelley, Stacy Moore, Stephen Darling, and Gordon Carncross.