One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps.
But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re closely aligned, so when new challenges do arise, we can easily address them and build new processes to ensure success for both teams. Without question, the alignment between our marketing and sales teams is the strongest I’ve ever had at any company.
However, this wasn’t always the case, and it isn’t always the situation for most companies. While more companies are now talking about how important sales and marketing alignment is, they’re often stuck when it comes to actually bringing the two teams together.
As we move into the new year, here are some steps marketers can take right away to align with their sales counterparts and help them close deals faster.
[Read the full article on MarTech Today.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
Peter Isaacson has over 25 years of marketing experience in both B2B and B2C marketing, ranging from branding, advertising, corporate communications and product marketing on a global scale. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to its successful IPO. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.