I am going to make this post short and sweet because I’m tired of seeing businesses let marketing companies do this…. STOP. POSTING. FLUFF. ON. YOUR. SOCIAL. ACCOUNTS.
What is this ‘fluff’ I am talking about?
Posts that talk about springing forward or falling back (U.S. time change).
Happy Spring!
Happy First Day of Summer!
Happy Fall!
Happy Winter!
Happy random-post-because-we-don’t-know-what-we-are-doing!
Get the picture?
These types of posts have absolutely NOTHING to do with a business’ overall content marketing strategy…unless you are a clock company or weather company. Or maybe an outdoor nursery. What business does a food distribution company have posting about the time change? Does that post help drive people to their website? No. Does it entice the follower to learn more about them? No. Does it help increase brand awareness? No. All it does it drive their followers crazy because it’s a pointless post that takes up valuable space in the newsfeed.
Unless you can prove – with numbers and results – how a post that like works in your content strategy and provides value and return, DO NOT POST IT. This is common sense. If you are posting this for your business – stop. If you are using a marketing company that is doing this just to have something to post – fire them. Your social content should provide meaningful value that turn into results. Facebook users have said as much, and so have Instagram users as well. Research backs this up guys, not just my opinion.
Now, let me do say that posting about legitimate holidays, i.e. Halloween, Valentine’s Day, Christmas, are perfectly acceptable. In fact, they are expected from your fans and followers. Even random holidays that you can find on daysoftheyear.com are acceptable – as long as they fit into your overall content strategy, provide value, and are relevant.
Your business’ content strategy defines your business online. How do you want to be seen and known?
Stepping off my ranting block now…
