MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. CleverTap study indicates email is key for app user retention. The study, Industry Benchmarks for Ecommerce Apps, tracked 15 million users across 18 million devices, […]
(Reuters) — VMware said on Thursday it bought two software companies in separate deals valued at about $5 billion, looking to expand the range of products and services it offers to its corporate clients. In a deal brokered by Dell Technologies, VMware bought Pivotal Software for $2.7 billion. Dell is a controlling stakeholder in both
VMware acquires Pivotal and Carbon Black for nearly $5 billion Read More »
Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll
Microsoft has acquired vendor marketing platform PromoteIQ. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites to generate visibility and revenue from those sites. The company offers analytics dashboards both retailers and advertisers to track campaign performance. Sponsored product ads bought through PromoteIQ appear
Microsoft acquires e-commerce advertising vendor PromoteIQ Read More »
DE PERE, Wis., July 17, 2019 /PRNewswire/ — Legato Healthcare Marketing announces the acquisition of Fresh Digital Marketing, a Wisconsin-based digital agency nationally renowned for healthcare patient acquisition and engagement, and lead generation in various business-to-business industries. “By welcoming this business into the Legato Healthcare Marketing family, we instantly expand our digital offerings
Legato Healthcare Marketing Acquires Fresh Digital Marketing Read More »
SAN JOSE, Calif., July 10, 2019 /PRNewswire/ — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools
TapClicks Acquires Marketing Intelligence Provider iSpionage Read More »
TapClicks, a provider of marketing intelligence, analytics, reporting, workflow and orders management, has acquired iSpionage, a developer of cloud-based competitive intelligence solutions for advertising, search marketing, and search engine optimization. “Marketers are looking for better ways to gain competitive intelligence, and iSpionage offers a ground-breaking approach,” said Babak Hedayati, CEO of TapClicks, in a statement.
TapClicks Acquires Search Marketing Intelligence Provider iSpionage Read More »
Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions. San Jose CA: TapClicks, a marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent acquisitions by TapClicks,
TapClicks Acquires iSpionage To Enhance Its SEO Solutions Read More »
TAMPA, Fla.–(BUSINESS WIRE)–Jun 19, 2019– Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability
TAMPA, Fla.–(BUSINESS WIRE)–Jun 19, 2019– Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability
