Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
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YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the top. The year-end ad leaderboard focused only on the direct-response ad format, a shift from YouTube’s usual annual list ranking the top trending video ads overall. Why you should care YouTube’s focus
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Read More »
Google’s new guidelines around Job Postings and listings requires that you remove any job postings on your web site that have been filled. If you do not remove the listing, you can get a manual action and Google can penalize your site from showing job posting schema in the future. The guideline reads: Jobs that
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Google has updated its guidelines warning users that failure to remove expired job postings may result in a manual action penalty. Google has changed its requirements for job postings: “Failure to take timely action on expired jobs may result in a manual action” https://t.co/nUUlZkfm14 pic.twitter.com/P8phFR5Lgi — Aaron Bradley (@aaranged) April 12, 2018 These guidelines refer
Google to Issue Manual Action Penalties for Expired Job Postings Read More »
I am a planner. As a mom of four small children, I have to be, in order for us to be (nearly) on time for all of our various commitments. Last Saturday morning for example, I had everything all planned out. I was going to take my second oldest to soccer while my husband took
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3 Examples Of Blogs With Effective Marketing Strategies In Action Advice for building and marketing your blog can be found all over the internet. Most of this advice consists of tips for applying basic marketing principles in an online format. For example, strong lead generation has always required an enticing lead magnet, but the placement
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YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads. What’s changing? There are two key attribution points that are changing: YouTube will now count an ‘Engagement’ whenever a user clicks
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 Read More »
In Washington DC Tuesday, there was a meeting of state Attorneys General about big technology companies and their impact on the market and public discourse. Originally the meeting was called to investigate alleged anti-conservative bias on social media; however it quickly evolved into a wider discussion of multiple issues, including antitrust, consumer privacy and data
Attorneys General take aim at tech companies with potential multi-state action Read More »
Mindfulness continues to garner significant attention in business. And it makes sense. When companies like Google, Apple, McKinsey, Intel, and General Mills all focus in a particular direction, others will naturally follow—especially when research paints such a compelling picture of the possible benefits of mindfulness, from stress reduction to improved relationships to better problem solving
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