Action

How Marketers Can Use Emotionally Intelligent Language to Create Action

Making powerful emotional connections through digital marketing, at scale, is possible, as explained by Aaron Masih, Chief Operating Officer at Persado in the latest Social Business Engine podcast. In it, Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and better understand exactly how to deliver the […]

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Yelp asks Europe to take new antitrust action against Google

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to claims made against Google in the shopping search context: Google

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How To Create Non-Boring Social Media Ads That Spark Action

Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling

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How to Turn a Boring Presentation Into One That Inspires Action

The people in the front row are on their iPhone, mindlessly scrolling through their Facebook feed for the tenth time today… A few spare seats make up row two and three, but the people who have turned up are distracted. They are gazing into the distance, chatting amongst themselves, and generally disinterested in what you

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Twitter’s Taking More Action to Remove Bad Actors, Which Could Signal a New Industry Shift

We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course, both elements need to co-exist – you can’t run a business without an eye on profit. But amidst the controversy in the wake of the 2016 US Presidential Election, and the ways

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