Action

How Marketers Can Use Emotionally Intelligent Language to Create Action

Making powerful emotional connections through digital marketing, at scale, is possible, as explained by Aaron Masih, Chief Operating Officer at Persado in the latest Social Business Engine podcast. In it, Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and better understand exactly how to deliver the […]

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Facebook facing class action in Illinois, campaign finance suit in Washington

Channel: Social Media Marketing, Facebook, Legal, Legal: General, Legal: Privacy, Social media marketing / Good To SEO

Facebook’s legal struggles continue. As we discussed yesterday, the company faces (and disputes) new allegations that it previously shared user data with smartphone device makers without consent. It was also sued today by Washington state for failing to comply with campaign finance laws. Google was also named in the complaint. Both companies are charged by

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Yelp asks Europe to take new antitrust action against Google

SEO BLOG / Good To SEO

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to claims made against Google in the shopping search context: Google

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Facebook Takes Action Against Instagram ‘Pod’ Groups

SEO BLOG / Good To SEO

Have you heard of Instagram ‘pods’? A basic overview – Instagram users join groups which artificially inflate post popularity in order to increase reach. For example, a member of the group – or ‘pod’ – with publish a new post on Instagram, then all the members of the group will be informed so they go

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Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps

Channel: Social Media Marketing, Facebook, Facebook: Instagram, SEO BLOG, Social media marketing / Good To SEO

Instagram is rolling out new ways for businesses to interact with their followers and is expanding the booking and payments feature it began testing last week. Now, messages to a business will show up in the business profile’s main Direct inbox versus the pending folder, and businesses will be able to star and filter conversations

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SearchCap: Google My Business dashboard & API, class action awards & clickbait

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

SearchCap: Google My Business dashboard & API, class action awards & clickbait – Search Engine Land Thanks to Our Sponsor Source link

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How To Create Non-Boring Social Media Ads That Spark Action

SEO BLOG, Social Media / Good To SEO

Let’s face it: the perception of social media ads has declined recently. One of the scariest stats says that nearly 60% of Americans don’t believe advertising. In fact, they often align ads with “fake news.” So how can your business create entertaining social media ads? And ensure they spark action? To stop users from scrolling

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Facebook confronts class action lawsuit on behalf of 70M users

Channel: Social Media Marketing, Facebook, Legal: Privacy, SEO BLOG, Social media marketing / Good To SEO

Yesterday, Facebook CEO Mark Zuckerberg testified for more than five hours before a joint hearing of the Senate Judiciary and Commerce Committees. At times awkward and at times boring, among other things, the hearings revealed how little government officials really understand about how social media works. While there was some tough talk, the hearings suggested

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How to Turn a Boring Presentation Into One That Inspires Action

Personal Growth, SEO BLOG / Good To SEO

The people in the front row are on their iPhone, mindlessly scrolling through their Facebook feed for the tenth time today… A few spare seats make up row two and three, but the people who have turned up are distracted. They are gazing into the distance, chatting amongst themselves, and generally disinterested in what you

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Twitter’s Taking More Action to Remove Bad Actors, Which Could Signal a New Industry Shift

SEO BLOG / Good To SEO

We’re entering an interesting stage for social platforms, one which seems to be shifting focus from corporate benefit to community good. Of course, both elements need to co-exist – you can’t run a business without an eye on profit. But amidst the controversy in the wake of the 2016 US Presidential Election, and the ways

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