While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your […]
The 7 Essential Features of a Persuasive Call to Action Read More »
Shares of SERCO GROUP PLC LS-,02 (FRA:SEO) closed at 1.31 yesterday. SERCO GROUP PLC LS-,02 currently has a total float of shares and on average sees 23 shares exchange hands each day. The stock now has a 52-week low of 0.963 and high of 1.329. What Makes The German Commerce? With Germany being considered by
SERCO GROUP PLC LS-,02 (SEO) Is Yet to See Trading Action on Feb 11 Read More »
Shares of SERCO GROUP PLC LS-,02 (FRA:SEO) closed at 1.271 yesterday. SERCO GROUP PLC LS-,02 currently has a total float of shares and on average sees 3 shares exchange hands each day. The stock now has a 52-week low of 0.958 and high of 1.271. German Stock Exchange: Shaping World Trade According to the World
SERCO GROUP PLC LS-,02 (SEO) Is Yet to See Trading Action on Feb 2 Read More »
How to Write Content that Inspires Action It’s tempting for marketers to focus more on content promotion than content creation. Considering many individuals judge the success of a marketing campaign based on the number of clicks, likes, shares, and views their content pieces garner, the practice of prioritizing promotion over substance is understandable. Yet, content
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Shares of SERCO GROUP PLC LS-,02 (FRA:SEO) closed at 1.093 yesterday. SERCO GROUP PLC LS-,02 currently has a total float of shares and on average sees 3 shares exchange hands each day. The stock now has a 52-week low of 0.958 and high of 1.202. What Makes The German Commerce? With Germany being considered by
SERCO GROUP PLC LS-,02 (SEO) Is Yet to See Trading Action on Jan 3 – Enbulletin Read More »
You’ve written a content offer that answers questions your prospects have about your business, and you’ve created a page to house it. Now, how do people get there? Calls-to-action, or CTAs for short, are essentially the gateway between a website page that already is getting traffic or is promoted (like a blog post) and the
The What, Why and How of Calls to Action Read More »
Class action lawsuits aren’t uncommon in business. And the idea of characters who’ve been harmed by wolves is a fairly straightforward gag. Now, what I want to point out in this cartoon is something really simple — the shingles on the roof. I’ve been a cartoonist for more than 20 years, and goodness knows I’ve
The Risk of Class Action Suits in Business is No Fairy Tale Read More »
By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from
CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences Read More »
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s
Social media checklist: Action items for social marketers in 2019 Read More »
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered
AI in action – Search Engine Land Read More »
