Advertising

How upskilling your paid advertising will tackle economic downturns

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly […]

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Personalized Advertising and How to Use it in Paid Search

SEO BLOG / Good To SEO

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through

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How Much Do LinkedIn Ads Cost? (+ LinkedIn Advertising Tips)

SEO BLOG / Good To SEO

The question of advertising costs on LinkedIn is one of the most pressing questions when beginning a marketing campaign on this premier B2B channel. No matter if you’re a small business owner or the head of the marketing department at your company before you begin investing in LinkedIn ads, you should at least have a

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A Step-By-Step Guide to Facebook Advertising

SEO BLOG / Good To SEO

How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads. But to achieve this, you need to maximize your ad potential on the

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Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide

SEO BLOG / Good To SEO

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.

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What’s Digital Commerce Advertising and what tools can help?

SEO BLOG / Good To SEO

What’s Digital Commerce Advertising and what tools can help? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Game industry TV advertising keeps sliding down

Technology NEWS / Good To SEO

Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May. PlayStation overtook Nintendo as the most-seen brand, and together the two accounted for nearly 80% of the industry’s total TV ad impressions. GamesBeat has

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Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

SEO BLOG / Good To SEO

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to

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19 Free Advertising Tips for Your Small, Large, or Local Business

SEO BLOG / Good To SEO

To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. If you’re afraid of public speaking (don’t worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game. Putting up brochures or flyers in local libraries, coffee shops, and businesses is a

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How Advertising in Difficult Times Can Help Your Brand

SEO BLOG / Good To SEO

Kelcie Rivera – May 5, 2020 The inability to predict what future impacts this pandemic will have, has many businesses bracing for major change. The potential for difficult times to linger within the coming months has also been speculated. During the last major period of uncertainty and difficulty in 2008, pulling back on marketing costs

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