Reddit is infamous for being a marketing graveyard. Full of buried links from entrepreneurs and marketers that just didn’t “get it.” But Reddit shouldn’t be nearly as scary as people make it sound. Sure, if you’re a spammy marketer that doesn’t care about his customers, you will fail. I cannot help you. But if you’re […]
We’ve all spent money on things that were sold as “the next best thing,” only to be disappointed when those promises aren’t delivered or don’t result in a return on our investment. Now imagine spending millions of dollars on something that not only turns out to be fraudulent but also benefits your agency “partners” at
Programmatic Display Advertising: Marketers’ Frustrations Read More »
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday. In recent years, an alarming amount of this type of content has
Whitelisting vs. Blacklisting for Programmatic Advertising Read More »
No one trusts online ads anymore. Will blockchain change all that? As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online
Can blockchain restore trust in online advertising? Read More »
With the ever-changing digital landscape, paid social is changing at a fast and furious pace. Just a few weeks ago, Snapchat rolled out self-serve access to a broad range of its ad products, and we’ve seen Facebook, Twitter, and Pinterest get more creative with interactive and engaging paid content that better reflects the ways in
6 Trends in Digital Advertising That Take Us from 2017 to 2020 Read More »
93 Octane completed a website design for Outdoor Dreams. Traits Agency picked up DNA database African Ancestry as a client. Work will include management of social media platforms to utilize user insights, keep followers engaged and enhance the brand through digital and social engagement. The Idea Center was hired by JourneyPure, a Tennessee-based behavioral healthcare
The Pitch: Advertising and marketing news for 8.8.17 Read More »
Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy and personal control. A new 21st century digital growth paradigm
Lead Exponential Digital Growth Through Publishing and Advertising Read More »
For those who may think KHTS marketing only reaches the extent of the airwaves, Station Co-Owner Carl Goldman is talking about how the department now acts as a full service advertising agency in Santa Clarita. Don’t miss a thing. Get breaking KHTS Santa Clarita News Alerts delivered right to your inbox. The KHTS marketing team can create
KHTS Marketing Department Is Now Full Service Advertising Agency In Santa Clarita Read More »
Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC advertising is refreshingly simple: you
The Top 10 Pay-Per-Click Advertising Mistakes To Avoid Read More »
If you want to make money online as a publisher, you’ll want to partner up with the best advertisers with the best offers on the best networks. If you want to maximize your return on investment as an advertiser, it only makes sense that you want to work with the best publishers on the best
MediaVenus Ad Network for Native Advertising and More Read More »
