Advertising

Online Visibility = Free Advertising Consistent, Clear Business Information Helps SEO

The vast majority of people today find businesses online. Sometimes consumers search via business name, but if the consumer is looking for a category, i.e., “tires,” it is important for your business’ name to pop up. Assume people searching for tires or auto service know what they want, but not from whom to obtain it. […]

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How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

General, SEO BLOG / Good To SEO

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is

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Push Play on Growth: Why You Need YouTube Advertising

SEO BLOG, Upcoming Webinars, Webinars, YouTube / Good To SEO

July 31, 2017 Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of

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holiday retail online shopping desktop trans 1920

Amazon advertising: Beyond Prime Day

Amazon, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG / Good To SEO

Name a big search engine. If you didn’t mention Amazon, you should. It’s a vast commerce search engine whose reach extends far beyond “hard good” products — especially as Amazon moves into digital content delivery and services. Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into

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The Pitch: Advertising and marketing news for 7.25.17

search engine optimization for dummies, SEO BLOG / Good To SEO

Circle S studio redesigned the website for Kinsley Construction. Circle S studio launched a responsive website redesign for Kinsley Construction, a Pennsylvania-based Mid-Atlantic commercial construction firm. The studio also started on strategic messaging and a brand launch for averhealth, a Richmond-based substance-abuse recovery monitoring and care management company. The new brand was introduced at the National Association of Drug Court

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Podcast Advertising Revenue (Spending) and Formats

SEO BLOG / Good To SEO

Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all

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Social Media Advertising Budgets and Ad Spend Trends

SEO BLOG / Good To SEO

Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers who spend budget on social media advertising.

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Best New Online Advertising Features of 2017 (So Far)

SEO BLOG / Good To SEO

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year,

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Marketing and Advertising Job Market Outlook for 2H 2017

SEO BLOG / Good To SEO

Most marketing and advertising executives expect to keep the size of their creative (nontechnical) staff steady in the second half of 2017, according to recent research from The Creative Group. The report was based on data from a survey conducted in June 2017 of 200 marketing executives randomly selected from companies with 100 or more

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A Comprehensive Guide to Facebook Advertising

SEO BLOG / Good To SEO

One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn’t fit all! But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising. The results of a fully optimized

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