Agency

AR/VR agency Vertebrae launches web-based AR platform for online retailers

Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday by Santa Monica AR/VR ad agency and tech shop Vertebrae. How it helps drive visitors to online stores. It takes advantage of the fact that

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A day in the life of… head of data at an influencer marketing agency

Irving Shark is head of data at Billion Dollar Boy, an influencer marketing agency. And this is what he does with his time, including playful experimentation, idea logging, and working with Simba and Zalando. Please describe your job: What do you do? Irving Shark: As the head of data and technology at Billion Dollar Boy,

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Why paying your PPC agency on a CPA model just doesn’t work in the fashion sector

There has always been debate over which agency pricing model is best to incentivise your agency towards the same goals that you have been set by management. In this article specifically we’re going to look at the model of charging clients based on performance, also known as the CPA (cost per acquisition) model. There are

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All about connection: Sprout’s Agency Partner Summit fosters what it preaches

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. We get to the heart of the buzzwords, get to know one another, and ultimately, walk away with the knowledge to help our organizations thrive. Last year’s Agency Partner Day was

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Uber is Planning to Start an On-Demand Staffing Agency for Businesses

Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services. Uber is banking on the fact that their “on-demand” transportation model was a huge success.

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A day in the life of… head of research at a UX agency

User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how. Kat Davies works right in the thick of things: as Head of User Research for Natural Interaction, a Bristol-based independent UX agency, she is involved a

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