This week we have another agency head profiled as part of our ‘Day in the life’ feature. Andreas Pouros is co-founder and CEO of Greenlight, and has been a valued contributor to Econsultancy over the years. Let’s find out what he does, and how. (Remember to look at Econsultancy Jobs if you’re interested in a […]
A day in the life of… CEO at Greenlight digital agency Read More »
A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what’s been important, etc. But this year, we added in something
5 Things That Matter To Brands When Working with An Agency Read More »
By Sarah Aboulhosn Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation. As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most
How to Tackle Lead Generation: Tips From Top Agency Marketers Read More »
Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board for a small handful of clients, it can inhibit an agency’s ability to impact more businesses in more measurable ways. Specialization, on the other
Spotlight on HookLead, Agency Extraordinaire Read More »
A CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon. Two executives said some advertisers that sell on Amazon are moving 50 percent or more of their search budgets to Amazon. Why you should care Over the past few years, Amazon has been steadily
Some large search budgets are moving to Amazon, say agency executives Read More »
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be
3 Ways to Build a ‘Riches and Niches’ Agency Business Model Read More »
The infamous Stephen Covey once said, “Begin with the end in mind.” What’s your goal as a small agency? If you’re a successful small agency, keeping existing clients happy is undoubtedly an important goal. According to HubSpot’s Marketing Agency Growth Report 2018, acquiring clients is a major pain point for 60% agencies, which means that the
Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts Read More »
Our latest ‘day in the life’ takes us to the heady world of outdoor advertising, where arresting copy and imagery are quickly being augmented by digital tech. Let’s find out what Rosh Singh of Kinetic can tell us about this exciting part of the industry. (As ever, visit Econsultancy Jobs if you’re looking for a
A day in the life of… head of an out-of-home agency Read More »
In the constantly evolving digital marketing field, businesses must to be agile when it comes to their marketing campaigns. Unfortunately, many digital marketing agencies today tend to stick with traditional and inflexible methods. My Social Agency is different. The company was built around the idea of moving and adapting quickly to client needs and changing
Spotlight: My Social Agency Offers an Agile Approach to Digital Marketing Services Read More »
Why is my software development agency talking about snakes? Python explained. Panic not. Your agency team aren’t talking about snakes when they keep dropping ‘python’ references into your conference calls. Python is actually a programming language which, much like it’s reptilian namesake, has slowly and stealthily made its way into the top three global programming
Why is my software development agency talking about snakes? Python explained. Read More »
