You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the company live and start making a difference for your target audience. Now it’s all about bridging the gap between your company’s products/services and your potential customers. […]
In-House Marketing vs. Hiring a Marketing Agency Read More »
This week we’re hearing from James Joyce, marketing and brand director at digital commerce agency, Astound Commerce. Joyce knew he wanted to be a marketer from an early age and describes his current role as his dream job. Let’s find out why… (And remember, Econsultancy Jobs is the place to look if you fancy a change yourself.)
A day in the life of… marketing director at an ecommerce agency Read More »
Rich Hingley is Group Creative Director at drp, a creative communications agency. We caught up with him to find out about a day in his life, why risk aversion is the nemesis of creativity, why he’s open to inspiration from anywhere, and why running is better than the internet… (If you’re looking for a change
A day in the life of… Group Creative Director at a creative communications agency Read More »
One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry. Today, I’m laying out what
The 7 Deadly Sins Your Agency Should Never Commit Read More »
Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have
White labeling can help SMEs/SMBs compete with the bigger players – here’s how The concept behind white label marketing is not entirely new. There are many white label services that marketing companies use to make their lives easier. The big benefit of white labeling is that it allows businesses an easy way to expand their
Why white labeling agency services offers great opportunities for SMBs Read More »
We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has
5 Things You Should Know Before Hiring a Content Marketing Agency Read More »
One of the challenges of working with a search engine optimization agency is knowing what it should be responsible for. Depending on the scope of the contract, an agency should provide these 11 core services. 11 Tasks of an SEO Agency Have an SEO point of view. Unless you have purposely scoped your agency’s contract
Hiring a digital marketing agency isn’t for everyone. Working with an agency is a relationship, and just like when it comes to romance, it isn’t always the right time to get serious. If you’re considering turning to experts to take on (or take over) your digital marketing needs, mull over these potential red flags within
7 Reasons Not to Hire a Digital Marketing Agency Read More »
The demand for high-quality links has grown over the years, as more and more companies see the need for further establishing a solid link acquisition campaign that’ll heavily impact their websites’ organic traffic performance. With that burden, doing a specialized marketing in-house will require solid training and execution processes to consistently deliver certain KPIs of
