Imagine you have a concern about your heart. You visit your regular doctor, they perform a few quick tests, offer some general advice, and then refer you to a cardiologist to look into the issue further. This happens all the time in medicine. You start by seeing a general practitioner and when your needs go […]
Specialized Marketing Agencies and the Myth of the Full-Service Agency Read More »
So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply
Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace Read More »
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If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated
How to Start a Digital Marketing Agency: 5 Key Steps Read More »
Business grown? Marketing becoming an uncontrollable beast? It might be time to outsource. While outsourcing some or all of your marketing seems like a dream come true, finding the right marketing partner that can really get under the skin of your business, is not as easy as it sounds. In fact, finding the right agency
Why Appointing Your Next Agency is As Easy As Dating in 2018 Read More »
How you price your services has a big impact on your profits. In our latest guide, we’ll share 10 advanced pricing approaches you can use to maximize your profitability. Pricing agency services used to be rather straightforward. Agencies would figure out how much each employee costs on an hourly basis. Then they’d add their
How to Price Your Agency Services to Maximize Profitability Read More »
How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to charge more… versus needing
Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers Read More »
As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement. Video has repeatedly proven to
Millennials (or Generation Y) are people born between the early 1980s to the early 2000s. Statistics show that in the near-future, millennials will make up most of the workplace. In fact, these young people are the largest generation in the U.S. labor force. Most marketing agencies will simply not survive if they don’t hire millennials
After offering PPC for the last decade, Seer has run into a number of companies who were roaring to go with PPC and some who (with best intentions) wanted to run, but needed to take a step back. Below are 8 evaluations to do before pulling the trigger on that PPC Agency. 1. Yes, hire
