Agency

Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

NEW YORK, Oct. 3, 2017 /PRNewswire/ — A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced today. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital […]

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Surefire Local Acquires Marketing Agency Specializing in HVAC Small Businesses

The acquisition of Sequoia IMS (Internet Marketing Solutions) by Surefire Local is going to bring more advanced internet marketing and SEO solutions to the HVAC industry. Both companies specialize in improving local business performance in today’s digital environment. With the expertise from Sequoia IMS, Surefire is going to increase its home improvement market share by

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Leading Local SEO Agency Awards Presented by 10 Best SEO for September 2017

HARRISBURG, Penn. (PRWEB) September 29, 2017 10 Best SEO is pleased to announce a new monthly award that is being presented to local SEO agencies—the Best Local SEO Agency Award. Companies are selected for the award on the basis of qualitative and quantitative measurements. The review process for the award includes proprietary analytics, online

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How to brief a marketing agency | Smart Insights

Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the mark and leaves your audience cold and indifferent. The IPA outlines three reasons why marketers

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Bing fact checking, Google mobile tips & Bing agency awards

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event. With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award. Bing handed out

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7 Reasons CMOs Should Hire A Creative Boutique Instead Of A Large Ad Agency – Forbes

Forbes 7 Reasons CMOs Should Hire A Creative Boutique Instead Of A Large Ad AgencyForbesFor instance, boutique search engine marketing firm Gauss & Newmann spent nine years developing its proprietary tool MASK. Using MASK allows the firm to build highly structured, highly organized SEM accounts that incorporate more than a million … Source link

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This PPC Agency Scored Big Wins for its Client with Unbounce and CallRail

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping. The client

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