analysts

3 Google Analytics Tips for Beginner Analysts

I have 3 Google Analytics analysis tips that I share with every new hire in the Seer’s Analytics division, that I feel are critical for the success of any beginner doing analysis and searching for actionable insights. I’ve found, through my time analyzing data, that there are three basic tools any analyst can and should […]

Analysts say Amazon’s advertising business will surpass AWS by 2021

A-Post to Search Engine Land, Amazon, Amazon: Amazon Advertising, Channel: SEM, E-Commerce / Good To SEO

For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will surpass the company’s juggernaut cloud computing business. “By

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